What are the responsibilities and job description for the Marketing Automation Expert position at Yamaha Motor Corporation, USA?
Additional Information
The salary range for this position is $56,290 - $99,060. Reports to: Department Manager. Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or any other protected class.
Key Responsibilities:
- Develop and implement SEO/SEM strategies to increase organic search traffic and grow brand awareness.
- Assist with conducting and evaluating consumer research to measure media consumption & lifestyle trends to maximize digital marketing strategy development and effectiveness.
- Work cross-functionally within the marketing group, across YMFC-US, and with Yamaha external product groups to support brand and sales priorities.
- Plan, execute, and manage digital marketing efforts for all YMFC-US products and services to drive incremental sales and increased brand awareness/loyalty.
Requirements:
- Bachelor's degree in Business, Marketing, Communications or similar required.
- Strong written and verbal communication/presentation skills.
- Ability to transform strategy into tactics while managing effectively with limited supervision.
- Knowledge of various digital marketing platforms (Salesforce) and web analytic tools.
- Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook).
Salary : $56,290 - $99,060
