Key Accountabilities Include
- Manage digital content marketing plans and social initiatives
- Ensure cross-channel plans align with brand and business goals
- Expand social commerce efforts via organic channels
- Ensure optimization of campaigns and initiatives
- Ensure digital campaigns to drive value to customers within each stage of the purchase funnel
- Ensure KPI's are being met or exceeded across social and blog
Primary Responsibilities Include
Lead reporting activities, providing connected data storiesSocialize and reinforce organic social and blog best practicesInform creative execution through audit analysis and benchmarking, making recommendations for the creative briefDevelop and implement SEO recommendations to inform organic plansManage digital workflows across social and blogCore Functional Competencies
Analytics - Marketing : Use data to inform marketing strategy and activitiesCreative Strategy : Determine a course of action to develop creative assetsData Reporting & Dashboard Management : Dissemination of internal and external data in structured formats for analysisData Storytelling : Practice of building a compelling narrative around a set of data and its accompanying visualizations to convey meaningDigital Media Management : Synthesize all components of a digital marketing campaign across platformsMarketing Strategy Development : Select a course of action to achieve marketing goalsSearch Engine Optimization (SEO) : Increase quality and quantity of website traffic and brand exposure through organic, non-paid search engine resultsCore Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusDecision QualityPlans and AlignsCollaboratesSelf-DevelopmentSituational AdaptabilityQualifications
Ideal
Demonstrated success working in social media for a brand or agencyDemonstrated success in the development and implementation of comprehensive cross-platform SEO and organic growth strategies.Demonstrated success working cross-functionally in a highly matrixed organization.Experience with digital platforms including WordPress with demonstrated success leveraging native tools, features, and functions.Proficient with GA4 and Enterprise SMM Tools (Spriklr, Sprout Social).Experience with project management tools like Workfront or other enterprise level tools.Demonstrated success staying abreast of new tools, plugins and tactics to improve ranking, clickthrough and retention.Preferred
Bachelor's degree in marketing or related fieldGraphic design or video editing and or production work that can be applied to social content7 years related experienceHere's What We'll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGym and wellness reimbursement programTobacco cessation reward programFree concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work optionsCasual dressVacation, sick-time and personal floating holidaysMonthly events, for exampleBring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun eventsInclusive and passionate cultureWe foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of YamahaCompensation
Up to $112,000 per yearThe posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time.Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $112,000
