What are the responsibilities and job description for the Market Manager position at Yards Brewing Company?
Who we are:
Yards Brewing is a mid-sized Regional Brewery located in the heart of Philadelphia. Yards has been brewing Philly's beer since 1994. We’ve grown from a garage-sized operation in Manayunk all the way up to our current location at 500 Spring Garden Street in Northern Liberties. And we couldn't have done it without the support of Philadelphia through the years. Our beers always have and always will be brewed, bottled, kegged, and canned for the hard-working people of Philadelphia and beyond.
About the Role:
As a Market Manager, you will be responsible for building and maintaining professional relationships with key distributor personnel and retail accounts (both on & off-premise) to grow sales and increase brand presence. We are building a high-performance sales team and are planning for growth, being high-performance means being held accountable for your goals. Market manager goals are targeted against key metrics including but not limited to Distribution, Volume, Promotion, and Distributor Performance. High performance means ongoing training to continually improve the ability and knowledge of our team. You will be expected to develop and implement strategies to increase revenue, manage budgets, and maintain high standards of quality. We like to promote from within, so there will be future advancement opportunities for high performers.
Minimum and Preferred Qualifications:
- 2-3 years of experience in craft beer sales is desirable; preference will be given to those with beverage sales or consumer product goods experience.
- Candidate must have proven computer skills and be proficient in Excel, Word and Microsoft outlook, and have reliable internet access from home.
- Craft beer industry passion and the appreciation of the culture that goes with it
- Results-driven, energetic, confident personality.
- Have strong local contacts – know the local scene.
- Excellent communication skills, including public speaking and presentation skills.
- Exemplary interpersonal, organizational, and project management skills.
- Must live in the area where the position is located.
- Certified Cicerone or Certified Beer Server is considered a plus.
- Regular visits to bars, restaurants, other retailers and warehouses. A flexible work schedule is required.
- A valid state driver’s license is required and must be maintained throughout the employment period.
Responsibilities:
- Achieve volume and distribution targets in defined territory and target accounts.
- Complete monthly, quarterly, and annual sales calls and business reviews with distributor partners and key retailers.
- Execute wholesaler engagement initiatives to motivate and inspire all distributor personnel.
- Establish and execute a local retailer call frequency in key on-premise and off-premise accounts.
- Manage local budgets including volume, sales and marketing, and distributor.
- Utilize sales tools (IRI, Nielsen, VIP) to analyze, develop, and implement strategic sales plans to increase revenue and profitability.
- Conduct special events, festivals, beer dinners & tastings as needed.
- Maximize product velocity by improving merchandising and brand presence within retail locations.
- Use VIP data to identify opportunities or gain other business insights.
- Review beer inventory to maintain proper levels based on our core & seasonal offerings.
- Monitor and uphold the company’s strict quality standards.
- Perform administrative duties in a timely manner (expense & mileage reports, work calendar, etc.).
- Perform other business-related duties as assigned.
- Maintain high standards of quality and customer service
Benefits:
Yards Brewing Company is proud to offer a competitive benefits package designed to support the health, well-being, and professional growth of our team members. Our comprehensive offerings include:
- Health & Wellness: Medical, dental, and vision insurance.
- Financial Security: 401(k) retirement plans with company match.
- Work-Life Balance: Paid time off (PTO) and Sick Days.
- Employee Perks: Discounts on Yards products and other exclusive employee benefits.
Yards is committed to investing in our team members to ensure their success both personally and professionally.
