Account Marketing Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Account Marketing Manager role will report into the Senior Manager, Account Marketing, located in Austin, TX. This role uses all levers necessary to drive sell-through of YETI products. Key to this is ensuring that YETI products and brand are well represented and promoted throughout retail customers’ stores, digital, and social platforms. This role will work across multiple functional areas including internal sales and operations, finance, marketing, product management, creative services, and external agencies as well as key customers.

Responsibilities

• Secure the highest share of space, within key destination doors and locations
• Plan product launches at assigned customers/customer groups, effectively leveraging and synchronizing in-store, digital, social, event platforms and campaigns
• Build meaningful and collaborative partnerships across YETI Marketing, Product, Finance and Sales
• Manage key customer relationships across Buying/Merchandising, Demand Planning, Visual, Marketing, eCommerce
• Manage process of presenting new product sell-in content to assigned accounts, collaborating with cross-functional partners to maximize impact and retailer buy-in
• Execute POS and fixture programs from creation, prototyping, shipping, to installation
• Own dealer employee training and motivation initiatives, creating ambassadors of YETI products
• Partner with sales account owner and demand planner to interpret sales insights and trends, turning those insights into marketing/merchandising solutions
• Develop, audit and measure the effectiveness of account activation plans, striving for innovative and premium merchandising and digital marketing initiatives
• Manage to an assigned budget
  
  

Qualifications And Attributes

• Bachelor’s degree required
• At least 4 years of relevant experience or equivalent combination of education and work experience
• Retailer, Brand or Brand agency marketing experience preferred
• Demonstrated knowledge and experience of retail marketing/merchandising
• Experience managing relationships with customers or vendors
• Highly collaborative with strong written and verbal communication skills
• Excellent project management skills with a strong ability to prioritize
• Familiarity of current technology, trends and best practices in retail and digital marketing
• Strong MS Office skills
  
  

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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