Marketing and Volunteer Coordinator

POSITION SUMMARY:

Under the direction of the Director of Community Engagement and Marketing and in accordance with the purpose, policies, and principles of the YMCA of Central New Mexico, the Marketing Coordinator will play a critical role in the successful operation of the YMCA. The Marketing Coordinator will carry out daily marketing and operational responsibilities while maintaining excellent communications with the leadership staff, members, and community partners. The duties will include assisting in the areas of volunteer management, advertising, marketing, and event planning. The individual will ensure an atmosphere of professionalism, friendliness, and safety within the facility.

ESSENTIAL FUNCTIONS:

• Design and produce marketing materials and graphics such as flyers, posters, website graphics or newsletters to promote, market, or advertise programs, enhance community visibility, and fundraising initiatives.

• Ensure the building flyer racks, digital signage, and building signage is up to date and properly maintained.

• Implement and maintain a strong social media program with daily activity.

• Actively seek new avenues to enhance the local Y brand through social media including the production and editing of video.

• Implement and maintain a strong email campaign program by providing weekly email blasts and maintaining the email database.

• Maintain and enhance the Y website with up-to-date information on a weekly basis.

• Develops effective working relationships with leadership staff and assist them with program marketing needs such as flyer development, social media blast, constant contact emails, etc.

• Maintain the Constant Contact email program by ensuring a routing weekly schedule is maintained and that all emails follow YMCA branding.

• Adhere to the YMCA brand standards as set forth by the YMCA of the USA.

• Assist Branch Executives, CEO and YMCA Boards with event coordination and planning including attending meetings, note taking, communication, organization, record keeping, activities, agenda, and registration.

• Assist with event guest communication prior, during, and after the events.

• Assist with venue acquisition and coordination.

• Assist in planning and conducting event auctions.

• Work cooperatively with the leadership staff and assist with the processing and tracking of both new and returning volunteers using the Volunteer Matters software. 

• Maintain accurate documentation relating to volunteers, volunteer training, background checks, reference checks, and interview questionnaires.

• Assist leadership with entering interview data into Volunteer Matters.

• Assist Sports Director with assigning Volunteer Coaches to teams.

• Other duties as assigned by the Director of Community Engagement and Marketing.

QUALIFICATIONS:

• Associate degree in related field, bachelor’s degree preferred. Equivalent professional experience will be considered.

• Experience with and knowledge of Microsoft, WordPress, Adobe Photoshop, and Canva design software.

• Excellent communication, customer service, and problem-solving skills.

• Strong organizational skills and ability to manage multiple tasks at one time.

• Ability to actively listen and take accurate notes.

• The Marketing Coordinator needs to be able to handle multiple tasks under limited supervision, work well in a team setting and be detail-oriented.

• Possess a positive and professional attitude.