Healthy Living Director

POSITION SUMMARY:

Under the direction of the Branch Director/Regional Executive Director and in alignment with criteria set forth by the respective Association Cabinets, the individual in this position is responsible for the development, implementation and administration of all Membership and Wellness programs at our large branch units with greater than 2000 members.

The Healthy Living Director is responsible for the coordination and oversight of all wellness, group exercise, and welcome desk responsibilities. The Healthy Living Director will recruit, hire, train, develop, supervise, and cultivate an integrated team of Wellness Coaches, Group Exercise, Personal Trainers, Lifeguards, Wellness Coordinator, Welcome Center staff, and other support staff that will offer a remarkable member experience. Within the scope of practice and credentials, the Healthy Living Director will conduct training and certification coursework for the benefit of the Association and its employees. The Healthy Living Director will serve on a collaborative leadership team to ensure that the strategic goals which include but are not limited to; operational, fiscal, community impact and mission advancement established for the YMCA are met or exceeded in a cohesive manner. Additionally, the Healthy Living Director will support and actively participate in Annual Campaign initiatives as directed.

ESSENTIAL FUNCTIONS:

Membership

• Fosters a culture of community with, and between, members and staff. Develop relationships with members through daily interaction at the Y Welcome Center.
• Actively promote YMCA membership throughout the community.
• Develop strategies for the recruitment and retention of YMCA members. Strategies should include the following populations: Health Seekers (Start/Stops), Non-member Y program participant conversion, Reclaiming members that have cancelled, Community Corporations and Businesses. Coordinate and implement Membership Appreciation events.
• Demonstrate fiscal responsibility; Monitor monthly financial reports to ensure revenue targets are being met and expenses are being controlled. Use discretion when utilizing corporate credit cards. Submit accurate and timely monthly credit card reconciliations.
• Attend and actively participate in required meetings; to include Cabinet, Leadership, Branch Board of Managers and Committee meetings.
• Develop collaborations with community organizations and partners, and coordinate and implement Special Events.
• Lead Welcome Center department staff to provide excellent customer service and to be committed to the recruitment and retention of members. Provide strategies and goals for each staff member.
• Lead Welcome Center department staff to provide excellent customer service and to be committed to the recruitment and retention of members. Provide strategies and goals for each staff member.
• Actively recruit members and community partners to make donations to the Ys Annual Gifts Campaign.
• Actively engages in member outreach events and initiatives.
• Effective oversight of program areas and equipment to ensure high-levels of cleanliness and safety. Report necessary repairs to Facility Manager.
• Oversee member and community benefit events; e.g. Lunch and Learns, Member Connections, Dance Parties and Informational Workshops and others as assigned.
• Attends partnership community events, which may include and require the individual to speak publicly
• Ensure timely and accurate membership administration services to include annual renewals, new member entry and changes, terminations, posting of membership payments, tour reports, daily balance reports, bank deposits and recording of all program income to appropriate departments.

Wellness

• Ensure the successful implementation and growth of all healthy living initiatives to include Group Exercise, Livestrong, Adult, Family and Youth Wellness programs (Re-Activate: New Member Onboarding Protocol, Wellness Orientation, Wellness Challenges, Personal Training),
• Recruit, hire, train, develop, supervise and cultivate a successful Wellness and Aquatics team. Practice a management style that builds loyalty and promotes morale. Perform annual employee evaluations. Provide consistent and constructive feedback. Implement corrective action as necessary. Follow mandated Human Resources policy and procedure. Conduct regular departmental meetings. Provide support as needed to include shift or class coverage. Implement departmental policies to protect Y assets, safeguard member satisfaction and reduce risk and liability incidents.
• Define the role of the Fitness Lead so that responsibilities support and complement that of the Director. Delegate responsibilities as appropriate and necessary.
• Demonstrate fiscal responsibility; contribute to the preparation of the annual Wellness budgets. Monitor monthly financial reports to ensure revenue targets are being met and expenses are being controlled. Use discretion when utilizing corporate credit card. Submit accurate and timely monthly credit card reconciliations.
• Build collaborative relationships (internally and externally) that best serve Y interests and drive mission forward.
• Effective oversight of program areas and equipment to ensure high-levels of cleanliness and safety. Report necessary repairs to Facility Manager.
• Maintain knowledge of current Wellness so as to expand existing programs and establish new programs to meet operational and community needs.
• This job may directly supervise subordinate Y Welcome Center staff and carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.
• The Membership Director is responsible for the overall direction, coordination, and evaluation of this department. Responsibilities include interviewing, hiring, and training staff; planning, assigning, and directing work; appraising performance, rewarding, and disciplining employees; addressing complaints and resolving problems.

Other Necessary Functions

• Supervises at least two departments, with greater than 15 staff members.
• Ensure proper hiring and HR Practices are followed.
• Record and process weekly invoice transmittals and biweekly payroll.
• Actively support and participate in Annual Campaign initiatives as directed.
• Plan, support and provide appropriate leadership for Branch events; to include Healthy Kids Day, The Biggest Pool Party, Kids Triathlon, Giving Tree and others as assigned.
• Within the scope of practice and credentials, conduct Association-wide trainings and certification courses. Maintain accurate and current staff certification records. Avoid lapses in all required certification statuses for departmental support staff by providing recertification and seeking continuing education opportunities. Play an active role in staff development.
• Attend and actively participate in required meetings; to include Cabinet, Leadership, Branch Board of Managers and Committee meetings.
• Create and distribute departmental marketing materials (including use of Social Media platforms) in alignment with the Association and Y of the USA brand compliance guidelines.
• Maintain a flexible and varied schedule in order to achieve and maintain optimal program execution and operational effectiveness.
• Maintain a positive and cheerful attitude with staff, peers, and program participants.
• Perform all other duties as assigned.

QUALIFICATIONS/CERTIFICATIONS:

• A college degree and Sr. Director or equivalent plus a minimum of five years management experience. One must possess the knowledge, skills and ability in program development and delivery, human resources management, financial management, facility management and in coaching and leading staff, members, and volunteers.
• Ability to work as a team leader and team player.
• Ability to meet deadlines, punctuality.
• Maintain a professional appearance and behavior.
• Ability to work with a wide variety of people and personalities.
• Ability to maintain confidentiality.
• Must have a positive attitude.
• Must be committed to the YMCA mission.
• Must understand the nature of the YMCA and the various roles of staff and volunteers and must possess values in alignment with the values of the organization.
• Must be aware of member and community needs, challenges, and resources both human and physical.
• CPR and First Aid required within 30 days of employment.
• Must be able to pass a criminal background check and obtain authorization to work with children under the Georgia Department of Labor and YMCA guidelines.