What are the responsibilities and job description for the Membership Director position at YMCA of Greater Flint?
General Function: Under the direct supervision of the facility Executive Director, the Membership Director is responsible for developing membership revenue. Responsibilities include but are not limited to meeting and/or exceeding revenue goals for the branch (Pierson Road or the Downtown Branch).
Our Culture: Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.
Essential Duties & Membership Responsibilities:
- Meet and exceed monthly membership sales goals.
- Conduct member retention events and activities to mitigate monthly cancellations.
- Responsible for leading, developing, and training Member Experience Staff.
- Scheduling monthly member engagement activities/events to promote member retention.
- Managing prospective members by utilizing Daxko Engage.
- Schedule, train, and develop membership experience staff.
- Oversee Membership Coordinator and ensure best practices are being implemented with processing.
- Collaborate with Membership Team on updating policies and procedures.
- Stays current with national YMCA trends and program models and implements membership strategies that promote recruitment of new members and retention of existing members.
- Assist as needed with YMCA operations, building coverage, meetings, and special events.
- Promote membership through information, sales, current promotions and special events.
- Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure customer satisfaction.
- Coordinate and conduct the tour process for potential new members and develop and refine a consultative approach, determining needs and offering solutions and options.
- Engage & partner community in innovative & inspiring ways to involve new individuals in the Y community by supporting them in achieving their goals.
- Recognize and promote member service and retention as the primary responsibility of all staff.
- Member Engagement: Create, produce and optimize highly shareable content/ stories to drive audience growth and engagement through weekly email and social media.
- Coordinate Association membership promotions as directed.
- Facilitate communication between department service staff, as it relates to meeting the needs of the Members.
- At all times, model, reinforce, and abide by the YMCA core values of Caring, Honesty, Respect, and Responsibility and the YMCA Code of Conduct.
Risk Management:
- Follow employees and volunteers screening requirements and use screening instruments to screen for abuse risk.
- Provide employees and volunteers with on-going supervision and training related to abuse risk.
- Provide employees and volunteers with regular feedback regarding their boundaries with children.
- Require employees and volunteers to adhere to policies and procedures related to abuse risk.
- Respond quickly to policy and procedure violations using the organization’s progressive disciplinary procedures.
- Respond seriously and confidentially to reports of suspicious and inappropriate behaviors.
- Follow mandated reporting requirements.
- Communicate to all employees and volunteers the organization’s commitment to protect their children from abuse.
- Report essential abuse risk management information to the board of directors.
- Utilize various sources of information to ensure compliance with abuse prevention standards
Entry Requirements:
- Bachelor’s degree in a related field, with sales experience.
- Proven track record of meeting/surpassing challenging goals.
- A proven agent of collaborative systems change.
- Excellent written & visual communication skills.
Job Specifications and Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Minimum Age: Must be at least 21 years of age
Education/Certifications: Bachelors Degree in a related field (preferred)
People Skills:
- Work effectively under stress
- Work under specific instructions
- Make decisions and judgments
- Work well with people
Technical Skills:
- Operate computer equipment with proficiency
- Type 20 words/minute
- Be proficient in math skills including cash handling and deposits
- Operate office equipment (copiers, binders, folders, etc.)
Physical Requirements:
- Speak clearly
- Speak fluent English
- Read & write English
- Bend/stoop/twist
- Use light cleaning chemicals
- Lift over 25lb
Working Conditions:
- Work with a computer monitor over 6 hours/day
Effect on End Results: Membership data input and processing will be efficient, accurate, and timely, and members will receive excellent customer service that supports and enhances member recruitment and retention.