Social Media and Creative Specialist Job at YMCA of Greater Kansas City in Kansa

Responsibilities

• Create and manage association social media accounts.
• Execute a social media calendar that supports all marketing efforts and supports association goals.
• Monitor and participate in social media engagement and conversations, including online social influencers (internal and external) to ensure optimal Y messaging.
• Monitor and respond to online reviews.
• Recommend and create innovative social media and online marketing and communication programs based on YMCA and stakeholder goals.
• Develop and execute creative for marketing and communications campaigns, association and center needs.
• Develop creative assets, including graphics, videos, and multimedia content for print, digital, and social platforms.
• Photographer for department; capture high-quality, visually compelling images to support projects, events and associate portraits.
• Develop, create and publish compelling content for electronic and digital communications, including social media and association campaigns for ongoing marketing initiatives.
• Support content for : email marketing, website, blogs, app and SMS.
• Develop and maintain processes / workflows that ensure timely and consistent engagement and dissemination of information through digital channels.
• Support monitoring and updating YMCA website and other online platforms to ensure accuracy, relevance, fresh content, and positive user experience.
• Update as needed center business listings.
• Work with and support a digital ad agency to implement tracking and measurement for online brand engagement efforts and report on results.
• Develop best practices for social media engagement and deliver training for YMCA centers.
• Ensure that creative, social and digital communications meet Y brand standards.
• Support other marketing and communications team efforts and events.

Qualifications

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