Social Media and Creative Specialist

• Create and manage association social media accounts.
• Execute a social media calendar that supports all marketing efforts and supports association goals.
• Monitor and participate in social media engagement and conversations, including online social influencers (internal and external) to ensure optimal Y messaging.
• Monitor and respond to online reviews.
• Recommend and create innovative social media and online marketing and communication programs based on YMCA and stakeholder goals.
• Develop and execute creative for marketing and communications campaigns, association and center needs.
• Develop creative assets, including graphics, videos, and multimedia content for print, digital, and social platforms.
• Photographer for department; capture high-quality, visually compelling images to support projects, events and associate portraits.
• Develop, create and publish compelling content for electronic and digital communications, including social media and association campaigns for ongoing marketing initiatives.
• Support content for: email marketing, website, blogs, app and SMS.
• Develop and maintain processes/workflows that ensure timely and consistent engagement and dissemination of information through digital channels.
• Support monitoring and updating YMCA website and other online platforms to ensure accuracy, relevance, fresh content, and positive user experience.
• Update as needed center business listings
• Work with and support a digital ad agency to implement tracking and measurement for online brand engagement efforts and report on results.
• Develop best practices for social media engagement and deliver training for YMCA centers
• Ensure that creative, social and digital communications meet Y brand standards.
• Support other marketing and communications team efforts and events.

• Bachelor's degree from an accredited college or university or the equivalent combination of education and experience in Journalism, English, Advertising, Design or a related field.
• Two years’ experience in advertising, creative development, social media management, communications, marketing or online media.
• Proven social media execution from concept to execution.
• Excellent written and oral communications, including writing and editing for online audiences.
• High-level of social and online media understanding, trends and best practices.
• Multimedia experience and understanding of how multimedia marketing efforts are supported online.
• Previous experience working with a web CMS (i.e. Drupal, WordPress, etc.)
• Works effectively with people of different backgrounds, abilities, opinions and perceptions.
• Ability to work in a fast paced environment with a flexible schedule, including some late evenings and weekends.
• Ability to travel within the greater Kansas City area.
• Video editing experience, HTML experience and executing and creating podcasts preferred.
• Previous experience working with hosted email delivery systems preferred (Emma, Constant Contact, MailChimp or similar).
• Canva, Adobe (Photoshop, InDesign), experience preferred.
• Google Analytics experience preferred.

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