Marketing Assistant

YMCA of the Wabash Valley Job Description
 Clay County YMCA 

Job Title: Marketing Assistant 
Reports to: Executive Branch Director
FLA Status: Part-Time

POSITION SUMMARY:
This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening the community through youth development, healthy living, and social responsibility. The Marketing Assistant at Clay County YMCA intentionally fosters a cause-centered culture that is welcoming, genuine, organized, and communication-focused. 

OUR CULTURE: 
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. The Marketing Assistant will contribute to our mission through clear, inclusive, brand-driven communications.

ESSENTIAL FUNCTIONS: 

• Develop and execute efficient content strategies across various platforms including Facebook, Instagram, TikTok, and LinkedIn.
• Oversee management of the social media content calendar, including crafting and implementing effective content marketing strategies to reach and engage external and internal audiences.
• Gather and present data on campaign success, by collecting audience feedback.
• Execute marketing tactics for programs and membership across social, news, and print media.
• Collaborate with leadership staff to align department marketing campaigns through a unified voice on our digital and print material by using consistent branding and scheduling.
• Develop tools and methods for collecting data such as surveys, opinion polls and questionnaires.
• Conduct social listening to monitor brand mentions and industry trends, providing insights for strategy adjustments.
• Manage branch marketing budget under direction of Executive Director. 

 LEADERSHIP COMPETENCIES: 

• Engaging Community
• Communication & Influence
• Developing Self & Others

QUALIFICATIONS: 

• Strong communication and customer service skills.
• Experience with Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Proficient in Canva, Microsoft Office, and Constant Contact
• Familiarity with basic social media analytics.
• Proven experience in social media management.
• Familiarity with social listening tools and techniques for effective audience engagement.
• Exceptional proofreading skills with keen attention to detail.
• A creative mindset with the ability to think outside the box while adhering to brand standards.
• Comfort with working independently as well as part of a dynamic team.

WORK ENVIRONMENT & PHYSICAL DEMANDS: 

• This position is hybrid with ability to work from home as well as specific assignments and meeting requirements at the Clay County YMCA. 
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach and must be able to move around the work environment. 
• The employee must occasionally lift and/or move up to 10 pounds. 
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.