What are the responsibilities and job description for the Association Membership Director position at YMCA?
POSITION SUMMARY:
The Association Membership Director leads all membership initiatives across the association. Committed to our purpose of connecting people to their potential and community, this position develops highly effective recruiting and retention strategies for the organization, while ensuring their implementation and success in the branches. This role collaborates with leaders at all levels of the association and fosters an environment of innovation and forward thinking to drive results.
- Bachelor's degree in business, management, marketing, related field, or equivalent work experience.
- Five years of successful work experience in membership, sales management, customer service management, marketing, or related experience.
- Three or more years of successful track record of leading membership / customer retention efforts.
- Proficient in all standard business software and membership software; experience with CRM software is preferred
- Demonstrated organizational, facilitation, and project management skills
- Ability to assess needs of what is requested and make solid recommendations to increase/ enhance member satisfaction, retention, and recruitment efforts.
- Ability to conduct research, analyze membership data, and provide thorough overview, assessment of membership trends, and plans of actions to meet organization goals and objectives.
- Ability to maintain confidentiality, think critically and exercise independent judgment.
- Excellent interpersonal skills; proven ability to work effectively as part of a team and to develop and maintain effective working relationships.
- Excellent communication skills including proven analytical/writing skills, ability to speak effectively in public, and experience facilitating meetings.
- Speaks in a clear, articulate manner and has the ability to effectively train groups of people.
- Ability to work independently within policies/procedures/practices
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee is regularly required to talk and/or hear. The employee frequently is required to sit and reach and feel with hands, fingers and arms. The employee must be able to move around the work environment. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
This position works a standard work week, but will also work evening or weekend hours to accommodate activities such as meetings and events. Travel is primarily local during the business day. Occasionally, out-of-the-area and overnight travel may be expected.
WORK ENVIRONMENT
This job generally operates in a professional office and fitness center environment, but the mission of the organization may sometimes take them to non-standard workplaces. This role routinely uses standard office equipment such as computers, phones, printers and copiers in addition to safety and training equipment.
- Develops and executes, in concurrence with the Vice President of Operations, a comprehensive, multi-level and integrated membership recruitment and retention plan, and programs to support the strategic objectives of the organization.
- Develops and directs high quality relationship-based member engagement strategies.
Provides recommendations for recruitment and retention strategies based on trends.
- Ensures standard operating procedures (SOPs) are written and kept up to date for all membership department tasks and functions and identifies gaps.
- Works to ensure the membership value proposition and messages are relevant and compelling across all membership segments and other key demographics.
- Tracks and organizes branch membership team tasks and deadlines, keeping campaigns on track and organized.
- Coordinates meetings, prepares meeting materials.
- Prepares weekly and monthly reports and analytical information for distribution to appropriate people including staff, committees, and senior leaders.
- Leads preparation of the membership team budgets in conjunction with branch leadership staff.
- Develops and implements strategies for creation and roll out of member communications, marketing materials, and surveys / feedback.
- Develops and implements Welcome Center strategies for customer service.
- Develops and implements strategies to develop and maximize 3rd party membership partnerships and opportunities.
- Represents and promotes the YMCA with members and in the community, and develops and expands relationships with other organizations, businesses, and governmental entities.
- Distribute membership materials to potential members and spearhead membership sales.
- Work with the Association Marketing Team on planning, content creation, and execution of membership materials, communications, and electronic media.
- Participates in the training and the development of key membership leaders at the branch level.
- Conducts research as directed by YMCA Leadership on special projects which may benefit membership initiatives and the association.
- Performs additional duties as assigned by supervisor or designated staff person.
- Demonstrates and supports the objectives of the Association as embodied in the mission statement and values.
- Change Leadership
- Collaboration
- Communication & Influence
- Critical Thinking & Decision Making
- Functional Expertise
- Developing Self & Others
