What are the responsibilities and job description for the Digital Marketing Manager position at YMCA?
Come join a dynamic and mission driven team in a growing Midwest community at the YMCA of Greater Des Moines!
Job Description
This position is responsible for the development and execution of the YMCA’s digital marketing campaigns in alignment with the Association’s strategic goals; building an engaged social media community; and managing the YMCA’s website and other digital properties.
Qualifications
- Bachelor’s degree in Marketing, Communication, a related field, or equivalent work experience
- Minimum of three years of direct experience in marketing, advertising, or online marketing.
- Advanced skills and experience with social media and digital platforms (especially Facebook, Instagram, LinkedIn, TikTok and YouTube), web content management systems, and email marketing programs.
- Proficient in use of Google Workspace or Microsoft Office.
- Experience in Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and video editing programs would be considered a plus.
- Strong copywriting and editing skills and experience; proficient in AP style
- In-depth knowledge of the digital marketplace, including trends in digital advertising, social media and digital metrics
- Proven experience in the delivery of integrated digital campaigns
- Photography and videography experience
Essential Functions
- Develop, coordinate and implement plans and tactics for digital marketing and communications in alignment with the Association’s strategic goals.
- Manage the organization’s websites, mobile app and other digital properties, including content management and functionality; serve as liaison to and direct the work of service providers.
- Collaborate with Association Membership Director to market YMCA membership and programs to members and potential members.
- Conceptualize, plan, implement and manage Association social media campaigns and platforms, creating an engaged online community.
- Provide direction and assistance to YMCA branch executives and program directors in the development and execution of social media strategy and content.
- Curate content, write, design, produce, and publish YMCA electronic communications including email newsletters, short videos, and digital campaigns.
- Work with staff to find and write stories of impact, report current news, and gain an in-depth knowledge about programs, activities, and human interest stories in the organization.
- Track and analyze digital metrics to report on and make recommendations for improvements.
- Maintain current and relevant knowledge on digital marketing tools the organization uses regularly.
- Maintain an awareness and knowledge of monitoring trends and technology development, including new options and capabilities that may have the potential of moving the organization’s digital communication efforts forward.
- Develop training for Association and branch staff on the use of digital platforms and best practices for content and posting.
- Organize and maintain an online library of digital resources (photos, video, logos, etc.) for use by Association and branch staff.
Cause-Driven Leadership Competencies
- Philanthropy
- Communication & Influence
- Critical Thinking & Decision Making
- Innovation
- Functional Expertise
- Developing Self & Others
