Demo

Hybrid-Marketing Third Party Ads Consultant

Yoh, A Day & Zimmermann Company
New York, NY Full Time
POSTED ON 1/27/2025
AVAILABLE BEFORE 4/25/2025

Hybrid-Marketing Ads Consultant needed for a contract  opportunity with Yoh’s client located in New York, NY .

The Big Picture – Top Skills Should You Possess :

  • Bachelor’s Degree
  • Seven (7) plus years advertising technology and digital marketing measurement experience
  • Five (5) plus years partnership, strategic development and / or partner management experience
  • Five (5) years’ experience in a customer-facing consulting role
  • Ability to work a hybrid schedule
  • Pay Range : $73 - $80 / hr; depending on experience

What You’ll Be Doing :

  • Work with Sales and Planning teams to design and assess feasibility for third party research to best fit campaign goals.
  • Manage day-to-day study execution with third party vendors (processing POs / LOE, vendor intake, tag / MAID coordination, survey drafting (if applicable), monitoring in field, managing third party relationships, analysis, reporting and actionable insights).
  • Monitor projects against budget and review campaigns for best practices and vertical level insights.
  • Cross functional collaboration and meetings to learn about and push ads business forward.
  • What You Need to Bring to the Table :

  • Bachelor’s Degree
  • Seven (7) plus years advertising technology and digital marketing measurement experience
  • Five (5) plus years partnership, strategic development and / or partner management experience
  • Five (5) years’ experience in a customer-facing consulting role
  • Expertise in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A / B testing
  • Digital media measurement methodologies : Knowledge of attribution methodologies (MTA, MMM, test / control, etc.), A / B testing, demographic modeling, deterministic vs. probabilistic data layering
  • Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe
  • Bonus Points! Otherwise Known As Preferred Qualifications :

  • Experience partnering with third party vendors to conduct ad campaign measurement (brand lift, foot traffic, sales, reach / frequency / incrementality, etc.).
  • Mix of client and vendor side experience is ideal.
  • Experience in ad tech.
  • Excellent project management skills and experience being individual contributor.
  • Experience working with Sales.
  • Opportunity is Calling, Apply Now!

    Yoh makes finding and applying for jobs simple. Partner with Yoh to find the right opportunities across multiple industries in the US and UK. Find out more here !

    Note : Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

    Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Visit to contact us if you are an individual with a disability and require accommodation in the application process.

    For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

    Salary : $73 - $80

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