MARKETING AND DEVELOPMENT COORDINATOR

Job Overview:

Responsible for the promotion of and advancement of the York Academy mission and vision through marketing and development strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• The main areas of focus for this position are:
• 30% Administrative Management
• 50% Communications Management
• 20% Events Management

PRIMARY RESPONSIBILITIES:

Administrative Management

• Manage and maintain donor database to include basic donor information, donations, and donor acknowledgements.
• Utilize the Salesforce database to pull reports, mailings lists, and donor records to assist in fundraising efforts such as individual asks, annual fall mailing, and grant writing.
• Ensure donations are accurately accounted for in Salesforce and routed to the correct program area in our accounting system.
• Manage in-kind donations including tracking, gift acceptance, and gift acknowledgements.
• Ensure branded business materials are available to staff (business cards, letterhead templates, etc.)

Communications Management

• Communicate York Academy’s brand and initiatives efficiently and accurately via many channels (website, printed materials, social media, etc.).
• Work in partnership with third-party web manager to ensure the Academy website functions properly.
• Develop and implement systems to update website content and design across all program areas.
• Design and publish basic marketing pieces utilizing InDesign, Adobe, Lucidpress and other emerging tools to help program areas increase registrations and to refine the Academy brand (including Program Brochures, etc.).
• Work with a graphic designer on a limited basis to develop more sophisticated communications pieces including, but not limited to, materials for the York Academy Annual Appeal.
• Provide training to staff to ensure consistent and effective brand communication via social media, website, video production, print materials, and verbal communication.
• Coordinate communications efforts to special events via newspaper and radio ads as well as online opportunities.
• Create, format, and distribute quarterly newsletter.

Research and learn new methods for sharing the York Academy brand in an ever-evolving communications environment.

Fulfill all other responsibilities assigned by the Chief Executive Officer.

Events Management

• Provide administrative support for special events including data management, mailings, marketing, and other communication initiatives.
• Work closely with staff to promote school events including the Annual Block Party, Field Day, Arts Festival, Holiday Program, etc.

MINIMUM REQUIREMENTS OF KNOWLEDGE, SKILLS, AND ABILITIES:

• Exceptional and effective communication and writing skills.
• Strong attention to detail and organizational skills.
• Strong work ethic and will work until the job is complete.
• Excellent ‘people person’ with the ability to build relationships among staff, clients, and donors.
• Multi-task efficiently while managing a high-volume workload in a fast-paced, changing environment.
• Ability to coordinate the efforts of a large team of diverse and creative employees.
• Demonstrated ability to increase productivity and continuous improve methods, approaches, and departmental contribution.
• Committed to continuous learning.
• Demonstrated ability to see the big picture to provide useful advice across the organization.
• Ability to analyze the effectiveness of all marketing and communication efforts.

PREFERRED SKILLSETS:

• Desired computer skills include:
• Proficiency with Microsoft Office (Word, Excel, etc.)
• Experience managing a donor database (Salesforce preferred)
• Familiar with QuickBooks (non-profit version)

EDUCATION, CERTIFICATION, WORK RELATED EXPERIENCES:

• Bachelor’s degree from a four-year college or university
• Minimum of 3 years of relevant work experience
• Current First Aid and CPR certification or ability to obtain within 60 days of employment
• Excellent driving record and a valid driver’s license

TRAVEL REQUIREMENTS:

There is minimal travel required outside of York County.

TECHNICAL COMPETENCIES AND SKILLS:

• Possesses strong oral and written communication skills.
• Works independently with little direct supervision.
• Works as part of a team.
• Accepts responsibility and is self-motivated.
• Demonstrates strong work ethic to achieve academy goals.
• Displays effective multi-tasking and time management skills

Job Type: Full-time

Pay: $52,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Evenings as needed
• Monday to Friday

Ability to Relocate:

• York, PA 17401: Relocate before starting work (Required)

Work Location: In person

Salary : $52,000 - $55,000