Growth Specialist – Private Lending (Fix & Flip Loans)
About the Role
We are a fast-growing private lender specializing in fix-and-flip and new construction loans, providing real estate investors with the capital they need to scale their businesses. Our technology-driven approach streamlines loan origination, making it faster and more efficient for borrowers.
We are seeking a Head of Growth with deep expertise in HubSpot and a strong background in real estate finance, lending, or mortgage marketing. This role will be responsible for driving borrower acquisition, optimizing marketing funnels, and increasing loan originations through data-driven strategies and automation.
Key Responsibilities
Growth Strategy & Execution
- Develop and execute a comprehensive growth strategy to drive loan applications, borrower retention, and revenue expansion.
- Leverage HubSpot CRM, automation, and analytics to optimize the borrower journey and increase conversion rates.
- Identify and scale new customer acquisition channels including paid advertising, SEO, email marketing, referral programs, and strategic partnerships.
- Implement lead scoring and nurture sequences to move borrowers through the sales funnel efficiently.
Performance Marketing & Analytics
Analyze marketing funnel metrics, customer behavior, and campaign performance to optimize strategies.A / B test landing pages, email sequences, and ad creatives to improve engagement and reduce cost per acquisition (CPA).Track and report on customer lifetime value (CLV), loan conversion rates, and borrower retention metrics.Collaborate with underwriting and sales teams to align marketing efforts with funding capacity and loan product demand.Lead Generation & Conversion Optimization
Develop targeted campaigns to attract real estate investors, brokers, and referral partners.Design content strategies, webinars, and educational materials to position the company as a trusted lending partner.Optimize website, digital ads, and landing pages to increase loan application submissions.Build marketing automation and retargeting campaigns to re-engage cold leads and nurture prospects.Cross-Functional Leadership & Collaboration
Partner with sales, underwriting, and loan processing teams to ensure a seamless borrower experience.Train internal teams on lead management, HubSpot automation, and borrower engagement best practices.Work closely with product and technology teams to improve digital touchpoints and loan application processes.Qualifications
3-4 years of experience in growth marketing, private lending, real estate finance, or mortgage marketing.HubSpot expertise is essential – must be highly proficient in CRM management, automation, analytics, and reporting.Strong background in performance marketing, lead generation, and conversion rate optimization.Experience in SEO, paid media (Google Ads, Facebook Ads), and email marketing.Bachelor's degree in marketing or related fee from an established 4 year university (3.5 GPA )
