Marketing Coordinator - Y Corporate Office

DescriptionMINIMUM ENTRY REQUIREMENTSEducation & Experience : Bachelor's degree in marketing, integrated communications, or relevant field of study.Two or more years of successful experience in the marketing field to include : multi-channel marketing, digital application experience, project leadership, and results management with a deep understanding of the intersection of consumer experience, media, marketing and digital technology.Proven ability to be an innovative, creative, proactive and self-directed team player in a fast-paced environment In-depth knowledge in effective use of social media platforms for a business account, Adobe Creative Suite and Microsoft Office, including Publisher; Drupal experience preferred.Excellent written, verbal and visual communication skills including ability to compose and curate content, design graphics and write and edit compelling stories.Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis.Experience in digital marketing of custom applications and websites, on demand or virtual fitness platforms preferred. Physical / Mental Requirements : Visual, auditory, and verbal ability to communicate effectively with people and monitor property and activity High level of alertness, concentration, accuracy, and time-management Ability to adapt to working in changing conditions and environments Able to stand, walk or sit for prolonged periods; occasionally stoop / bend Ability to lift up to 35 pounds It is anticipated that an average work week will consist of 50 hours; to include possible evenings and weekendsJob Requirements : Commitment to the YMCA mission, vision and values Must attend New Employee Orientation within 30 days of hire Ability to communicate effectively; both oral and written Able to work with diverse groups of people with a service oriented approach Ability to simultaneously manage multiple priorities / projects Able to travel to various sites throughout the Greater Wichita YMCA RESPONSIBILITIESSupport YMCA360 marketing projects as assigned.Assist with the social media strategy and execute the daily social media activities.Track analytics of the success of social media and email campaigns. Prepare monthly reports ensuring they are done on time and with accuracy.Assist with the digital marketing strategy and complete web site updates as requested ensuring information is accurate and up to date.Create and implement email campaigns for YMCA360 users and partner YMCA's as well as the Greater Wichita YMCA. Maintain and manage new releases of content on the YMCA360 channels ensuring content is delivered on time and with proper communication.Execute small video projects as assigned for social media or online distribution.Assist with the production of video content ensuring it is of high quality, meets brand standards and follows video content guidelines.Assist in producing copy for marketing materials, press releases, emails (both internal and external) as assigned.Provide photography and editing support for events and every day happenings around the association.Maintain templates in a document resource library ensuring that documents are readily available, accurate and timely for branch / partner utilization. Assist with editing marketing brochures and flyers utilizing Adobe Creative Suite and Microsoft Publisher.Assist with the YMCA360 Rewards program which includes distribution of rewards items, communication with members regarding rewards items or points, tracking rewards requests and placing / tracking orders for rewards items and resolving issues that may arise in the rewards program.EFFECT ON END RESULT : The Greater Wichita YMCA's multi-channel program marketing will bring greater prominence to the Y brand and mission while optimizing usage of marketing tools by all Y staff, improving automation, increasing audience engagement, enhancing personalization, driving enrollment in programs, and providing quality service to the community.