Director, Account Based Marketing (ABM)

Meet Yubico : the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market : YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

Check out the role overview below If you are confident you have got the right skills and experience, apply today.

At Yubico, we offer :

Freedom and Flexibility : At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid / onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values : We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups : YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection : Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.

The Role :

We are seeking an experienced Director, Account Based Marketing (ABM) to lead and elevate our ABM initiatives. This role requires a seasoned professional with expertise in B2B marketing and ABM strategies, capable of driving significant business impact through highly targeted and personalized marketing efforts. The Director, ABM plays a pivotal role in crafting a global account-first strategy, and aligning marketing with sales to drive revenue from key accounts.

Tasks & Responsibilities :

• Develop, refine, and execute a sophisticated ABM strategy aimed at targeting high-value accounts and driving revenue growth.
• Lead the identification and segmentation of target accounts in collaboration with sales and operations leadership.
• Design bespoke marketing programs for different account segments, focusing on the challenges and opportunities unique to each segment.
• Oversee the planning, execution, and optimization of multi-channel ABM campaigns.
• Guide the development of high-impact content and messaging that resonates with key decision-makers at target accounts.
• Partner with Product Marketing, Field Marketing, Design teams and our digital agency to develop and deliver personalized experiences across digital and offline channels.
• Serve as the primary liaison between marketing and sales teams on ABM initiatives, ensuring collaboration and alignment on goals, strategies, and execution.
• Provide strategic insights and guidance to sales teams, helping them engage more effectively with target accounts.
• Lead the analysis of ABM campaign performance, using data to uncover insights, measure ROI, and drive campaign and tactics optimization.
• Prepare and present detailed performance reports highlighting successes, challenges, and opportunities for improvement.
• Foster a collaborative and innovative cross-functional team environment.
• Manage the ABM budget, ensuring optimal allocation of resources to achieve and grow positive ROI.

Basic Qualifications :

175,000 - $195,000 a year

Yubico offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work. This role has the annual salary range of $175,000 to $195,000 for a candidate located in the San Francisco Bay Area. For roles that are filled in other locations, the compensation range will be based on the data for local cost of labor provided by the Economic Research Institute. Final compensation is also based on a number of factors including, but not limited to, job-related knowledge, skills, and experience.

Our U. S. benefits are designed for your overall well-being :

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

J-18808-Ljbffr

Salary : $175,000 - $195,000