What are the responsibilities and job description for the SEO and Paid Search Specialist position at ZAG Interactive?
ZAG Interactive looks like a cool CT digital agency to work, right? We think so too, but it’s not for everyone. Before you even consider applying for one of these jobs, you better be ready to laugh, work hard, function independently, collaborate, be yourself, operate a toaster oven, enjoy baked goods, lead in your own way, zero in, speak out and raise a little hell.
SEO and Paid Search Specialist
ZAG Interactive, a full-service digital agency, is looking for a Google whiz to join our growing Digital Marketing team. We are seeking someone with demonstrated organic and Google Ads experience who can hit the ground running from day one and help our clients demonstrate ROI from these important digital marketing tactics.
Responsibilities
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Manage the organic search strategy for our clients- following SEO best practices including keyword research, meta tag development, content optimization, schema implementation, technical SEO and more
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Setup and manage Google Ads (Search, Display, Discovery, Video) campaigns on behalf of our clients
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Consult with clients on paid campaign budgets, campaign strategies and overall paid search optimization tactics
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Create and deliver flawless reporting, including recommendations, and review with clients
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Keep on top of the latest trends and best practices
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Collaborate with other teammates who may also be working on related account tactics
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Communicate progress, roadblocks or issues to senior management
Qualifications
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Bachelor’s degree – preferably in Marketing/Communications
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Understanding of and demonstrated experience with the latest SEO and Google Ads (Search, Display, Discovery, Video) best practices
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At least 1-2 years of experience at a digital agency or similar in-house agency type of setting
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Understanding of Google Analytics and related analytics/reporting platforms
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A collaborative personality who thrives on being busy
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Ability to deliver flawless work - on time and on budget
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Excellent verbal, presentation and communication skills
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Comfort working in a variety of .NET CMS’ with training
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Experience working with SEO/PPC tools including Moz, Screaming Frog and others
This position can be remote, in-office, or hybrid (remote and in-office). Our offices are in Glastonbury, CT (10 minutes outside of Hartford, CT) and we’d love to see you, but understand that some prefer a remote or hybrid schedule. Ready to rock our world and maybe your own too? Apply for this job by email: careers@zaginteractive.com
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