Demo

Digital Analyst (E-commerce/Amazon)

ZAGG
Midvale, UT Full Time
POSTED ON 1/24/2025
AVAILABLE BEFORE 4/21/2025

Digital Analyst, E-commerce / Amazon

About Us

At ZAGG Brands, we're at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world. As the creators of trusted brands like mophie, InvisibleShield, and ZAGG, we deliver premium solutions that keep your devices connected, protected, and looking their best. From cutting-edge portable power to industry-leading screen protection and durable phone cases, our products are designed to meet the demands of modern, on-the-go living.

Our culture is rooted in innovation, creativity, and continuous growth. We thrive on pushing the boundaries of what's possible, combining advanced technology with thoughtful design to create products that elevate your digital experience. At ZAGG Brands, we're not just responding to industry trends-we're setting them, leading the way with solutions that empower you to live life untethered. If you're passionate about shaping the future of mobile technology, come join us and grow in an environment where your ideas are valued, your potential is limitless, and your contributions make a real impact.

What You'll Do

Zagg.com is seeking a detail-oriented and strategic Digital Analyst with expertise in Ecommerce and Amazon marketplaces to join our dynamic analytics team. In this role, you will be responsible for providing actionable insights and driving data-informed decisions across Zagg.com, Amazon, and other digital sales channels. You will support business reporting, cross-channel performance analysis, and experimentation initiatives to optimize revenue, profitability, and customer experience.

Key Responsibilities

Performance Reporting & Dashboards

  • Create and manage cross-channel sales reporting for Zagg.com, E-Marketplaces (e.g., Amazon), and Warranty programs.
  • Develop weekly trend reports for traffic, sales, and key performance indicators (KPIs) such as Conversion, Average Order Value (AOV), Unit Per Order (UPO), and Average Unit Retail (AUR).
  • Identify performance drivers for revenue growth, such as traffic patterns and conversion trends.
  • Provide financial reporting support for cross-functional teams.
  • Own Google Analytics 4 (GA4) implementation and maintenance, including tagging, data efficacy, and activation-ready data layers.
  • Lead Looker dashboard development and support Power BI reporting where applicable.

Analysis & Insights

  • Contribute to Weekly Digital Business Reviews (WBRs) by providing insights that drive sales and margin performance.
  • Deliver data-driven insights to uncover opportunities for growth, including ad-hoc analyses and data cuts.
  • Identify trends and actionable insights from digital data to inform strategic decisions and improve business outcomes.
  • Digital Experimentation & Testing

  • Drive the overall test-and-learn agenda in collaboration with digital teams.
  • Lead strategic testing initiatives to optimize user experience and revenue generation across Zagg.com, Amazon, and other digital platforms.
  • Support specific testing efforts from cross-functional teams, including UX, Amazon, and Design.
  • Own the reporting and insights for A / B testing, calling out sales and performance improvements from experimentation.
  • Key Performance Indicators (KPIs)

  • Revenue & EBITA Reporting :
  • Weekly, monthly, and quarterly trends (vs. Last Week, Last 4 Weeks, Last 13 Weeks).

    Forecasting revenue performance using quantitative trend guidance (QTG).

  • Sales Driver Reports :
  • Performance by channel (Zagg.com, Amazon, Warranty).

    Deep dives into product categories and traffic / conversion data.

  • Experiment Reporting :
  • Highlight sales increases attributed to A / B experiments.

    Own and refine the reporting process for all channels and experiments.

    What You'll Need to be Successful

  • Bachelor's degree in Business, Data Analytics, Marketing, or related field (or equivalent work experience).
  • 3-5 years of experience in digital analytics, preferably in Ecommerce or Amazon marketplace analysis.
  • Strong proficiency in Google Analytics 4
  • Experience with Looker, Power BI, or similar visualization tools.
  • Proficiency in Excel / Google Sheets for data manipulation and reporting.
  • Strong analytical skills with a focus on uncovering actionable insights from data.
  • Familiarity with A / B testing methodologies and tools.
  • Excellent communication and presentation skills, with the ability to simplify complex data for diverse audiences.
  • What You'll Love About ZAGG

  • Catered lunches every Wednesday
  • Generous PTO 2 floating holidays
  • 401k match
  • Free phone case and screen protectors
  • 50% discount on all ZAGG products
  • Free access to Top Golf and discounted rate on food
  • Tuition reimbursement
  • ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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