What are the responsibilities and job description for the Business Analytics Coordinator position at Zawyer Sports & Entertainment?
Position Title: Business Analytics Coordinator
Department: Sales and Marketing
Reports To: Vice President of Ticket Sales and Vice President of Marketing
Location: Jacksonville, FL
Department: Sales and Marketing
Reports To: Vice President of Ticket Sales and Vice President of Marketing
Location: Jacksonville, FL
Zawyer Sports is a leading provider of world-class sports and entertainment. The organization consists of a variety of entities:
- Jacksonville Icemen
- Savannah Ghost Pirates
- Greensboro Gargoyles
- Tahoe Knight Monsters
- Charlotte Checkers
- Gastonia Ghost Peppers
- Community First Igloo
- Ghost Pirates Ice
- 32 Degrees Marketing
Position Summary:
The Business Analytics Coordinator is responsible for collecting, analyzing, and interpreting data from various marketing and sales channels to provide actionable insights, optimize marketing strategies, and drive business growth.
The Business Analytics Coordinator is responsible for collecting, analyzing, and interpreting data from various marketing and sales channels to provide actionable insights, optimize marketing strategies, and drive business growth.
This person will translate and execute the digital strategy and roadmap through content, ticket sales and data collection projects.
The Business Analytics Coordinator will, with the input from ticketing and marketing build and execute surveys, create and execute email marketing campaigns, support and inform paid advertising spending, recommend content creation to support engagement and sales goals, and create and distribute standard reports that track engagement and ROI of all activities.
Essential Functions:
- Analyzes trends and tracks sales for each event on the macro (event) and the micro (sales representative) levels for use by sales leadership
- Build real-time forecasting models to predict total sales for all events
- Work with management to schedule, report on and analyze on sales team call campaigns
- Lead and analyze customer research efforts, including online surveys, etc
- Work cohesively with ticket sales team in analyzing sales reports and data for events to ensure integration and organization amongst all programs.
- Analyze customer accounts, transactions, demographics, and campaign responsiveness to build actionable profiling and segmentation; prepare presentations to summarize data.
- Work cohesively with sales team to always have timely and accurate information about all current sales and general information on upcoming events, etc.
- Execute on key research and analysis that leads to actionable recommendations for different functional areas of the business.
- Assist in coordination and analysis of data within Salesforce and Ticketmaster and all ticketing platforms including data imports, queries, data organization, and sustaining data integrity.
Ticket Data:
- Supports lead generation strategy and defines growth goals
- Reports on database growth, overlap and segments.
- Builds all data capture forms (Formstack).
- Collect and interpret consumer data to inform customer experience improvements/enhancements, marketing strategies, sponsor/partner opportunities, ticketing decisions, etc.
- Oversight and execution of customer surveys, including survey design, implementation, analysis and presentations.
- Supports marketing, partnerships/sponsorship, premium services and ticketing teams and fields internal requests related to customer database
- Management and collection of pertinent customer data and demographics, including data cleansing/scrubbing, organization, extraction, segmentation, etc.
- Offering trend forecasts via market research, predictive modeling and competitive analysis.
- Providing data reporting and visualizations by creating dashboards, generating reports, and effectively communicating insights with data storytelling.
Email:
- Email and database marketing strategy development and execution to promote events, merchandise and initiatives.
- Support content strategy, planning, development and implementation across digital platforms and experiences.
- Management of distribution lists and audience segmentation, ensuring targeted and personalized communication.
- Implementation of regular testing, through data-driven insights and optimization to refine content, ensure deliverability, inspire engagement, maximize efficiencies and conversions.
- Defines and builds sales nature campaigns and related marketing automation tasks
- Ensure full compliance with consumer privacy laws/regulations
Other:
- Participate in any backend workflows with the development team and any third parties.
- Partner with marketing and ticket sales team to implement and fully leverage new marketing automation, CRM and website assets.
- Enthusiasm for and commitment to the company and Vision, Mission and Values.
- Other duties as assigned.
Qualifications:
- 3-5 years of experience in data analysis, preferably in marketing or sales.
- Experience with CRM systems like Salesforce.
- Familiarity with marketing automation tools such as Mailchimp.
- Strong analytical, problem-solving, and communication skills.
- Ability to work collaboratively and focus on data accuracy.
Reporting Structure:
- Reports to the VPs of Marketing and Sales.
- Works closely with the Marketing Team and Sales Team.
Performance Metrics:
- Maintain data accuracy and integrity.
- Provide actionable insights for marketing and sales performance.
- Monitor and optimize marketing campaigns.
- Collaborate effectively with teams.
- Deliver timely reports and insights.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
