What are the responsibilities and job description for the Associate Manager, Content Marketing position at Zeiss Group?
About Us : How many companies can say they've been in business for over 177 years? Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements.
ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.
We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.
We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? Our Associate Content Marketing Manager will create and execute go-to-market strategies and drive brand awareness across our retail channel for our Eye Care & Accessories business.
The channel manager role focuses on consumer brand marketing & product marketing management for our e-tail / retail business.
You will act as the internal "channel marketing expert" across retail partners such as Regional, Mass, Drug, Club, e-commerce, Dollar and Food. Sound Interesting? Here's what you'll do :
- Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and other media.
- Develop a 12-month promotion calendar, by Key Accounts.
- Work to create and execute customer or channel-specific marketing, content, and merchandising plans.
- Partner with cross-functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.
- Develop and execute product sampling, digital ads, in-store coupons, and digital coupons with each Key Account's approved Vendor
- Develop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpoints
- Ability to engage and influence at senior levels as well as build partner marketing relationships.
- Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.
- Work independently as well as with other internal departments (i.e.
Creative, Sales Operations, Product Management, Legal).