What are the responsibilities and job description for the Associate Director, Audience Intelligence position at Zenith?
The Centralized Intelligence team covers several strategic needs for the entire client business which includes Audience Insights, Competitive & Marketplace Intelligence & Media & Comms Strategy.
Responsibilities
The Associate Director will report directly to the VP and be responsible for :
- Designing actionable strategies across the delivery model to manage audience platforms, drive Groupe technology solutions, and deliver data-driven business outcomes
- Leading audience-focused learning agendas, use cases, and performance frameworks
- Orchestrating ways of working and drive the creation and execution of case studies supporting broad audience initiatives and QA across inter-agency teams
- Collaborating with both internal (i.e., media, analytics, operations, & data science) departments and clients on a regular basis
- Presenting findings to external media managers and / or other senior staff
- Collaborate with Strategy and Investment teams to build / activate custom audiences
- Be an advocate for the Audience Analytics team by evangelizing the platform which can unlock growth opportunities and customer experience enhancements
- Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads
- Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
- Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation
Qualifications
Required Tools :
GWI, MRI, ComScore, Nielsen
