What are the responsibilities and job description for the Account Executive - Ad Agency Job at Zimmerman Advertising in Fort Lauderdale position at Zimmerman Advertising?
Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.
Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives. Account Executives oversee the day-to-day work of Jr. Account Executives and Account Coordinators.
General Responsibilities
- The Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
- Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
- Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
- Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis.
- Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans.
- Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client.
- Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
- Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
- Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables.
- Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way.
- Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders.
- Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
- Proofs all Client facing documents published by the Agency.
- Possess / portrays a strong positive, professional attitude at all times and work effectively in a team environment.
Project Management
Integrated Campaign Development
Requirements
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