What are the responsibilities and job description for the Manager Paid Social position at Zimmerman Advertising?
Overall Objective
The Manager, Paid Social is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Media and Client Service teams in managing client relationships.
Responsibilities :
Campaign Development / Execution :
- Paid social optimizations (proactive and reactive)
- Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
- Forecasting and opportunity / gap analysis
- Campaign management tools, including bid rules / management
- Advanced search engine or social knowledge
- Monitoring new search or social trends and products and evaluating application to client
- Research tools / competitive analysis
- Budget / pacing and billing
- Management of third-party social platforms
- Leadership :
- Drive paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s)
- Effectively manage and develop junior team members (mentoring, training, etc.)
- Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
- Ability to problem solve, such as finding solutions for issues not yet attempted
- Proactively share learnings and best practices across the organization
- Establish oneself as an expert within their functional department and client team
- Identify ways to improve team efficiency and effectiveness, such as new processes
- Bring new proactive ideas to help meet client goals and grow business
Communication :
Requirements
Required Skills
Required Experience
