What are the responsibilities and job description for the Paid Social Media Manager position at Zimmerman Advertising?
Overall Objective
The Paid Social Media Manager is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial responsibility, and assisting the Media and Client Service teams in managing client relationships.
Responsibilities:
Campaign Development/Execution:
- Own the strategy and optimization recommendations on their respective accounts.
- Extract and deliver data driven insights, both qualitative and quantitative, for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term.
- Ensure all campaign builds are QA’d prior to launching including being a QA’er for other team members.
- Ensure important documents like pacing sheets, strategy decks/recommendations, and status sheets are up to date and correct.
- Thorough hands-on experience and knowledge of social media platforms’ Business Managers and Ad Accounts – Meta, X, Pinterest, TikTok, Snap, LinkedIn – with knowledge of campaign objectives, ad formats, and activation and optimization features including rules management.
- Knowledge and experience in creating audience recommendations and optimizations (1st Party, 3rd Party, custom audiences, LAL, Interests and Behaviors, etc.)
- Experience managing large budgets and using tracking documents/tools like pacing sheets.
- Monitoring new search or social trends and products and evaluating application to client.
Leadership:
- Drive paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s).
- Attend internal and client meetings, and clearly communicate complex topics and updates in a concise manner to both internal team members, and to client teams.
- Effectively manage and develop junior team members (mentoring, training, etc.)
- Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
- Ability to problem solve, such as finding solutions for issues not yet attempted
- Own the relationship with agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others for their respective clients
- Bring new proactive ideas to help meet client goals and grow business
Communication:
- Ability to consult/educate/negotiate with clients and agency partners
- Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
- Help educate client team on latest trends, best practices, technologies, etc.
Requirements
- Bachelor’s degree in Advertising, Marketing, Business or related field.
- 5 years’ experience in Paid Social Media Marketing, including hands-on platform campaign management experience, preferrably in an Advertising/Marketing Agency
- Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation.
- Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Instagram, Snapchat, Pinterest, etc.).
- Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred.
- Understanding of advanced analytics and performance media.
- Be passionately in tune with latest social media developments, online behaviors, and trends.
- Experience with social media management & social listening tools.
- Proficiency in MS Word, Excel, PowerPoint.
- Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills.
- A sense of urgency and strong attention to detail.
