What are the responsibilities and job description for the Digital Marketing Specialist - Paid & SEO position at Zinda Law Group, PLLC?
Job Description
Job Description
Salary :
Zinda Law Groups purpose Justice for all regardless of wealth. Our mission is to make the world a safer and more just place through the practice of law.
As Digital Marketing Specialist , you will be responsible for creating, managing, and optimizing paid digital advertising campaigns while also implementing and executing SEO strategies to enhance organic search visibility. Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.
Your responsibilities will include :
Paid Digital Advertising
- Tactical campaign development and expansion of existing paid search marketing campaigns
- Conducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI / ROAS goals
- Monitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performance
- Making recommendations on keyword selection while prioritizing expansion efforts
- Producing weekly campaign performance reports
- Executing and maintaining paid social media campaigns
Search Engine Optimization (SEO)
Additional Responsibilities :
We are looking for Digital Marketing Specialist with the following qualifications :
Compensation and Benefits :
Firm Philosophy : We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team. At Zinda Law Group, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us, and experience a remarkable work environment at our law firm.
Our core principles are :
We will be accepting applications on an ongoing basis until a candidate is selected for the position. To apply, please submit your resume and cover letter.
Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.
By submitting this application I understand Zinda Law Group may use review publicly available information about me in order to assess my suitability for employment.
