What are the responsibilities and job description for the Marketing Manager (hybrid) position at Ziosk?
Marketing Manager
Welcome to Ziosk, where we empower restaurants to focus on what matters most: the guest experience!
Have you ever used a tablet to pay at a restaurant? We pioneered the pay-at-the-table concept and we’re on a mission to transform the restaurant industry. Our recipe for success has been adapting and growing to exceed the needs of our clients, such as Olive Garden, Texas Roadhouse, Chili’s and more – helping them create an experience that keeps guests coming back. Today we have a full menu of solutions, from hardware to software to cloud-based and AI driven products, all focused on helping them create the best guest experience possible to grow their bottom line.
Our secret sauce? Our people! Every day, they’re cooking up bold solutions, making Ziosk the leading pay-at-the-table provider in the industry.
Want a seat at our table? Ziosk is looking for a highly experienced Marketing Manager. We are seeking someone passionate about the restaurant industry who can effectively communicate how our digital hospitality platform helps restaurants maximize success. Your role will focus on demonstrating how our products simplify server tasks, enhance guest experiences, and drive both efficiency and revenue for our restaurant partners.
This position offers a unique opportunity to shape the marketing strategy of a leading digital hospitality platform, driving growth and success for restaurant partners. If you're passionate about leveraging technology to enhance guest experiences and drive business performance, we'd love to hear from you.
The Main Course – Responsibilities
- Advertising: Create and analyze performance of ad campaigns to effectively reach target audiences.
- Website Optimization: Continuously refine and optimize the Ziosk website to improve organic search rankings.
- Collaboration: Work closely with our consultants, copywriters and designers to develop compelling marketing strategies that drive demand and relevance for Ziosk.
- Email Marketing: Develop and implement email campaigns (including automated sequences, newsletters, and promotions) to engage leads and drive conversion.
- Performance Analysis: Conduct monthly performance analysis across all marketing platforms to optimize strategies.
- Conference Orchestration: Plan and execute key conferences, including the creation of necessary materials, development of content topics, and management of the overall experience to ensure impactful engagement and brand presence.
What You Bring To The Table – Qualifications
- 10 years of experience in advertising or digital marketing.
- Expertise in SEO and SEM strategies to enhance digital visibility and drive traffic.
- Strong experience with HubSpot and CRM platforms.
- Proven track record of running email and digital campaigns that convert.
- Bachelor’s degree in marketing, Communications, or related field; equivalent work experience will also be considered.
- Exceptional communication skills, both written and verbal, with the ability to articulate complex concepts clearly.
- Restaurant industry experience is essential for understanding customer needs and challenges.
Ziosk is an Equal Opportunity employer offering competitive benefits and compensation. Candidates must be eligible to work in the U.S. and be able to commute daily to Plano, Texas. No agencies or third-party recruiters, please.
