What are the responsibilities and job description for the Manager, Engagement & Retention Marketing position at Zipcar?
What you'll do :
Reporting to the Director of Engagement & Retention, the Engagement & Retention Marketing Manager will design and execute marketing communication programs that drive customer retention, engagement, and loyalty. This role involves managing multi-channel marketing strategies, analyzing key customer lifecycle metrics, and sharing actionable insights to optimize strategy and segmentation. You'll collaborate closely with stakeholders to ensure effective and impactful member communications.
What you'll love about being a Zipster :
- Promotional Strategy & Campaign Management :
Develop and manage a data-driven promotional calendar in collaboration with the revenue management team. Oversee creative requests, craft messaging strategies, execute multi-channel campaigns (email, push notifications, etc.), and analyze campaign performance to refine results.
Act as the primary liaison for cross-functional teams, including product, analytics, brand, and creative teams, ensuring clear communication and alignment with business goals.
Leverage customer insights and revenue forecasts to develop and optimize communication strategies, reporting on campaign performance and key metrics by channel.
Establish and report on key performance metrics for all channels, prioritizing resources for maximum efficiency in achieving business objectives.
Define and implement a robust testing agenda, focusing on segmentation, messaging, frequency, personalization, and send-time optimization. Continuously refine segmentation capabilities with the analytics team.
Lead messaging and positioning efforts with expert copywriting skills, gather internal and external insights to guide strategy, and manage timelines, approvals, and iterations to meet deadlines.
What drives success for a Manager, Engagement & Retention Marketing
What tops off the tank :
Who are we?
Glad you asked! Zipcar is the world's leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
The extra mile :
We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer - M / F / D / V.
Boston
Massachusetts
United States of America
