What are the responsibilities and job description for the Product Marketing Manager position at Ziplocal, LP?
Full-time/Hybrid (must live in the greater SLC/Provo, UT area)
General Job Description: This is a professional marketing role focused on helping us acquire new customers, reduce customer churn, optimize the customer experience, and build our brand.
Major Duties and responsibilities:
- Work cross-functionally to optimize and help us execute our go-to-market strategy
- Leverage your market research to own the voice of the customer and help us win in the marketplace
- Own the vision, strategy, roadmap, and requirements for our digital marketing services and software offerings
- Optimize and execute our content marketing plan to generate more inbound leads
- Create and post engaging social media content to drive customer engagement
- Improve our sales enablement function, including industry overviews, sales playbooks, and case studies
- Lead online marketing strategy development for premium customers
- Other duties as assigned
Minimum Job Requirements/Key Skills:
- Excellent time management skills
- Excel at learning complex concepts and will become a subject-matter expert quickly
- Seek out and understand feedback and then change behavior accordingly
- Self-directed, self-motivated, and focused on achieving winning results
- Proficiency in Microsoft Office
- Experience with HubSpot preferred but not required
- Have a strong track record of achievement and solid references from direct supervisors
- College marketing degree and digital marketing experience preferred but not required
What We Offer:
- Competitive compensation package.
- Comprehensive benefits package including medical, dental, vision, and retirement savings plans with company match.
- Flexible work-from-home model and flexible hours. Employees must live within commuting distance of the office.
- Comprehensive training to help you be successful!
About Us: ZipLocal is a leading digital marketing company that empowers businesses to grow with customized SEO, website design, social media strategies, and more. We help our clients connect with their local audience and stand out in a competitive market.