Director - Category Leadership and Product Marketing

As the Category Leadership and Product Marketing Director, you will be responsible for developing and executing strategic plans to drive category growth and enhance product marketing initiatives. You will lead cross-functional teams, manage category portfolios, and create marketing strategies that align with brand objectives. Your role will require a blend of strategic thinking, market analysis, and creative problem-solving to ensure our products meet and exceed market expectations.

Key Responsibilities:

Category Strategy Development:

• Develop and implement category strategies that drive revenue growth and market share expansion.
• Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats.
• Collaborate with sales, product development, and other departments to ensure alignment with overall business objectives.

Product Marketing Leadership:

• Create and execute product marketing strategies that effectively position products in the market and differentiate them from competitors.
• Oversee the development of product messaging, positioning, and go-to-market strategies.
• Manage the product lifecycle from concept through launch, including market research, pricing strategies, and promotional activities.

Cross-Functional Collaboration:

• Work closely with the sales team to support product launches, promotional campaigns, and sales enablement efforts.
• Partner with the finance team to develop and monitor budgets, forecasts, and financial performance related to the category.
• Partner with Education in the development of product education strategies.

Brand and Product Positioning:

• Ensure consistent and compelling product messaging across all marketing channels.
• Develop and execute product marketing plans that enhance brand awareness and drive consumer engagement.

Innovation and Continuous Improvement:

• Identify and recommend new product opportunities based on market needs and competitive analysis.
• Continuously evaluate and improve product marketing processes and strategies to achieve better results.

• Education: Bachelors Degree required
• Experience: 10 years of experience in product marketing, category management, or related roles.
• Skills:
  • Proven track record of developing and executing successful category and product marketing strategies.
  • Strong analytical skills and experience with market research and data analysis.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Proficiency in marketing tools and platforms, including CRM systems, analytics tools, and digital marketing channels.