E-Commerce & DTC Marketing Manager

Overview:

Seeking a tech-savvy E-commerce Manager to drive revenue growth across DTC & B2B channels. This role will own and optimize the DTC website via Shopify to improve performance and sales conversion. Experience with Shopify, email messaging platforms, digital marketing, and e-commerce tools is a must. 

This role will own our DTC e-commerce platform and shape customer experiences to drive growth. 

Key Responsibilities:

• Website Management: Own, optimize, and continuously enhance the Shopify website to drive traffic, increase conversions, and improve the overall user experience.  
• E-commerce Strategy: Develop and implement strategies that leverage Shopify features, integrations, and add-ons to support sales growth and streamline operations.  
• Loyalty & Upsell: Design and execute programs to boost customer retention, repeat purchases, & average order value.  
• Email Campaign Management: Plan, create, and analyze targeted email campaigns using integrated email marketing tools to nurture leads and enhance customer engagement.  
• Manage and optimize Zomee's LinkedIn to drive B2B engagement, generate leads, and build strategic partnerships with suppliers and healthcare providers.  
• Sales Materials: Develop and manage materials, ensuring B2B sales teams are equipped with resources for effective selling.  
• Customer Marketing Support: Collaborate with sales and DME teams to create tailored marketing programs that meet customer needs and drive engagement.  
• Online Reviews & Reputation Management: Monitor and respond to online reviews, leveraging feedback to enhance brand perception and build customer trust.  
• Tech & Tools Integration: Implement and manage Shopify apps, plugins, and third-party tools to enhance site functionality and marketing automation.  
• Analytics & Reporting: Use Shopify analytics and other tools to track website performance, monitor KPIs, and generate actionable insights for continuous improvement. 

Education: 

Bachelor's degree in marketing, E-commerce, Business, or a related field. 

Experience:

• 3–4 years of experience in e-commerce management, DTC marketing, or digital marketing. 
• Proven expertise in managing Shopify platforms, email marketing tools (e.g., Klaviyo), and digital marketing campaigns. 

Skills:

• Proficiency in Shopify, including managing themes, integrations, and plugins. 
• Hands-on experience with email marketing platforms, analytics tools, and marketing automation. 
• Strong understanding of SEO, SEM, PPC, and social media advertising. 
• Ability to analyze data and generate actionable insights to optimize performance. 
• Experience with loyalty programs, upsell strategies, and lead generation. 

Competencies: 

• Excellent project management and organizational skills. 
• Strong communication and collaboration abilities to work with sales and marketing teams. 
• Detail-oriented mindset with the ability to multitask in a fast-paced environment. 

Preferred Qualifications: 

• Experience with LinkedIn marketing and B2B lead generation strategies. 
• Familiarity with customer review platforms and online reputation management. 
• Knowledge of integrating and managing third-party tools and applications for e-commerce optimization. 

Portfolio Requirement: 

Demonstrated experience with successful campaigns and e-commerce growth strategies. 

About Zomee:

Zomee is committed to supporting mothers through their breastfeeding journey and all stages of motherhood. Zomee develops innovative, reliable, and user-friendly products that empower women to care for their babies and themselves with confidence and convenience.  

Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of today’s moms. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else.  

Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.