ABM Field Marketing Manager

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We are looking for an enthusiastic and results-driven Account-Based Marketing (ABM) Specialist to join our growing Field Marketing team. With 2-4 years of hands-on ABM experience, you will play a key role in developing and executing targeted ABM campaigns designed to engage and influence high-value accounts across multiple regions (U.S. & EMEA). This role requires a deep understanding of multi-threaded ABM strategies, combining personalized digital and paid media tactics, alongside close collaboration with SDRs to optimize outbound sales efforts.

You will help build scalable ABM processes, leveraging both traditional and digital channels, while aligning with Field Marketing to drive measurable business outcomes and ensure smooth execution of campaigns. This is an exciting opportunity for someone who wants to grow their ABM expertise and directly impact revenue and pipeline growth in a fast-paced, dynamic environment.What You'll Do : ABM Strategy & Execution :

Collaborate with Field Marketing to align on Target Account List (TAL) strategies and ensure ABM initiatives are effectively executed in key markets (U.S. & EMEA)Work closely with SDRs to create and execute 1 : 1 and 1 : few ABM campaigns, ensuring that sales outreach is aligned with personalized marketing effortsDesign and support the execution of multi-threaded ABM tactics, ensuring a coordinated approach across digital and paid media channels, direct outreach, and SDR-driven sales touchpointsCampaign Activation & Management : Help develop and implement personalized outreach sequences (email, LinkedIn, phone) that align with ABM targets and support SDRs in account engagementCreate targeted content such as microsites, landing pages, and digital assets that resonate with decision-makers across various accounts, tailored to specific industry pain points and business goalsSupport SDRs by designing and executing digital touchpoints that align with sales outreach efforts and increase engagement within target accountsPaid Media Support : Execute paid media campaigns (LinkedIn, display) for target accounts, with a focus on account-specific content and audience segmentationProvide support in ensuring that paid media efforts complement SDR outreach, offering "air cover" through retargeting and account-specific ads to reinforce sales messages and increase account engagementCross-Functional Collaboration : Partner with Field Marketing to ensure ABM campaigns are fully aligned with overall go-to-market strategies, including sales enablement efforts and regional execution.Work closely with SDRs to share insights, refine account targeting, and optimize joint outreach efforts for maximum engagement and pipeline growthCollaborate with MOPS / Analytics to refine ABM processes, ensure accurate tracking of account engagement metrics, and optimize campaign performance for both marketing and sales development teamsPerformance Tracking & Reporting : Monitor and track key ABM KPIs such as account engagement, pipeline creation, and revenue impact, ensuring alignment with SDR outreach and overall sales objectivesProvide regular performance reports and insights to both marketing and SDR teams, using data to optimize campaign targeting, messaging, and outreach strategiesSupport the ongoing optimization of ABM strategies based on real-time campaign data, feedback from SDRs, and other key stakeholdersUse ABM tools such as ZI for ZI, PathFactory, LinkedIn to drive insights, improve targeting, and execute campaigns more effectivelyEnsure marketing technology stack is fully integrated with CRM systems (Salesforce), aligning efforts for greater efficiency and success across marketing and SDR teamsWhat You Bring : 2-5 years of experience in Account-Based Marketing or B2B marketing, with specific experience in targeted, personalized campaignsStrong understanding of ABM tactics, including 1 : 1 and 1 : few campaigns, paid media strategies, microsites, and outreach sequencesProven ability to collaborate with SDRs to optimize joint outreach strategies, ensuring alignment with personalized marketing efforts and sales goalsComfortable with multi-threaded campaigns, ensuring that marketing and sales development teams are aligned in their outreach to key accountsExperience using ABM platforms such as PathFactory, ZI for ZI, LinkedIn and other digital channels for targeted campaignsStrong communication and copywriting skills, with the ability to develop compelling messaging that resonates with senior-level decision-makers in target accountsAbility to analyze campaign data and provide actionable insights to optimize campaigns and drive better sales and marketing outcomesPreferred Qualifications : Experience working in high-growth SaaS, tech, or enterprise B2B environments.Familiarity with marketing automation platforms and CRM systems (Salesforce).Experience in a multi-regional ABM program and cross-functional collaboration with Field Marketing and SDRs across regionsSelf-starter with the ability to manage multiple projects and deadlines in a fast-paced environmentKPIs & Success Metrics : Account Engagement & Penetration : Increase engagement within target accounts and drive deeper penetrationPipeline Growth : Help influence pipeline creation and track the impact of ABM campaigns on pipeline and revenueROI : Achieve campaign ROI targets, with a focus on pipeline (20 : 1) and ACV (5 : 1)Why You Should Join Us : Gain exposure to a fast-growing ABM program and expand your skills in a collaborative and cross-functional environmentOpportunity to grow within a high-impact team that plays a key role in driving the business's success and revenue growthBe part of a supportive and innovative team that values new ideas, collaboration, and results-driven performance

If you're passionate about ABM and excited to contribute to a growing organization while collaborating closely with both marketing and SDR teams, we'd love to hear from you!

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Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and / or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

68,000-$93,500 USD

About us :

ZoomInfo (NASDAQ : ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.

Salary : $68,000 - $93,500