What are the responsibilities and job description for the Marketing Campaigns Manager position at Zoot Enterprises, Inc.?
This role is ideal for an experienced marketer with 3–5 years of experience in demand generation and account-based marketing (ABM), who thrives in developing and executing integrated campaigns that drive pipeline and revenue growth. As the Marketing Campaigns Manager, you will manage end-to-end marketing campaigns, aligning with sales and marketing teams to deliver targeted initiatives that engage prospects and customers. You will also play a key role in developing ABM strategies to strengthen relationships with key accounts and accelerate sales opportunities.
Roles at Zoot require a player coach mindset, meaning you’ll lead efforts and collaborate with other Zooters, but also roll up your sleeves to write copy, generate campaign visual concepts and more.
Key Responsibilities
- Campaign Strategy and Development
- Develop and execute integrated marketing campaigns across digital, email, social media, and other channels to generate demand and drive pipeline growth.
- Collaborate with content, design, and product marketing teams to create campaign assets and messaging tailored to target audiences.
- Plan and manage timelines, budgets, and campaign goals to ensure successful execution.
- Account-Based Marketing (ABM)
- Design and execute tailored ABM strategies to engage high-value accounts and support the sales team in closing deals.
- Personalize messaging and outreach based on account needs, challenges, and goals.
- Work closely with sales to align on target accounts, outreach strategies, and reporting.
- Demand Generation
- Create and optimize lead generation campaigns to attract and convert prospects through inbound and outbound channels.
- Leverage paid advertising, email marketing, webinars, and content syndication to drive qualified leads.
- Performance Tracking and Optimization
- Monitor campaign performance metrics, including lead generation, MQLs, SQLs, pipeline contribution, and ROI.
- Use data insights to optimize campaigns and improve effectiveness over time.
- Provide regular reports on campaign performance and recommendations for improvement.
- Collaboration and Alignment
- Partner with the sales team to ensure alignment on campaign goals, lead follow-up, and feedback.
- Work with the content and design teams to create compelling assets that resonate with target audiences.
- Marketing Automation and CRM
- Manage campaigns through marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Build and maintain workflows, lead scoring, and segmentation for effective campaign execution.
- Stay Ahead of Trends
- Stay informed about the latest trends in demand generation, ABM, and B2B marketing to bring innovative ideas to the team.
- Experiment with new tools, tactics, and strategies to enhance campaign performance.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5 years of experience in demand generation, ABM, or B2B marketing, preferably in SaaS or technology industries.
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Strong understanding of ABM strategies, demand generation best practices, and lead management.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Analytical mindset with the ability to measure and report on campaign performance.
- Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong collaboration skills and experience working cross-functionally with sales, content, and product teams.
