What are the responsibilities and job description for the Marketing Development Manager- Mexico Market position at ZPMC NORTH AMERICA INC?
Job Description
Job Description
1. Market Research & Analysis
Identify Market Opportunities : Conduct thorough research on the Mexican market of port machinery and port service business to identify potential business opportunities, emerging trends, and new areas for expansion.
Competitor Analysis : Monitor competitor activities in Mexico to identify their strengths and weaknesses and develop strategies to position the company effectively.
Understand customer preferences : Tailor marketing efforts based on local needs, cultural differences, and purchasing behaviors.
Assess regulatory environment : Understand local laws, tariffs, and other regulations that may impact marketing and sales strategies.
2. Client Acquisition & Relationship Management
Prospect New Clients : Identify and approach new clients in Mexico
Maintain Client Relationships : Develop and maintain long-term relationships with key clients to ensure high levels of customer satisfaction and repeat business.
3. Strategic Partnerships
Coordinate with U.S. headquarters : Work closely with marketing and service departments to tailor services to the local market.
4. Sales Strategy
Develop Sales Plans : Create and implement sales and marketing strategies to drive revenue growth in Mexico. Work closely with sales teams to align marketing efforts with sales goals and expand market share.
Sales Forecasting : Provide accurate sales forecasts and meet or exceed sales targets. Gather customer feedback, analyze results, and adjust marketing strategies based on insights.
5. Cultural Adaptation & Localization
Adapt U.S. Strategies to Local Context : Tailor business development strategies to the cultural, legal, and economic realities of the Mexican market.
Ensure Compliance : Stay informed of local regulations and compliance requirements, ensuring business activities are aligned with Mexican laws.
6. Reporting & Performance Tracking
Report to Management : Provide regular updates on market conditions, sales performance, and business development efforts.
Analyze Metrics : Track and report key performance indicators (KPIs) to assess the effectiveness of business development activities.
7. Product / Service Promotion
Promote the Company’s Products and Services : Ensure that the company's products or services are effectively promoted in the Mexican market.
Customer Feedback : Gather feedback from local clients to inform product development or improve service offerings.
8. Travel & Networking
Regional Travel : Travel regularly across Mexico to meet with clients, attend events, and explore new business opportunities.
Industry Networking : Attend relevant trade shows, business events, and conferences to promote the company and stay informed about industry developments.
9. Budget Management
Plan and manage budgets : Oversee the marketing development budget, ensuring effective allocation of resources for campaigns, tools, and partnerships.
Cost-efficiency : Ensure that marketing expenditures in Mexico are optimized for maximum impact.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Marketing Development Manager- Mexico Market?
Sign up to receive alerts about other jobs on the Marketing Development Manager- Mexico Market career path by checking the boxes next to the positions that interest you.
