What are the responsibilities and job description for the Demand Generation Manager position at Zus Health?
Who we are
Zus is a shared health data platform designed to accelerate healthcare data interoperability by providing easy-to-use patient data via API, embedded components, and direct EHR integrations. Founded in 2021 by Jonathan Bush, co-founder and former CEO of athenahealth, Zus partners with HIEs and other data networks to aggregate patient clinical history and then translates that history into user-friendly information at the point of care. Zus's mission is to catalyze healthcare's greatest inventors by maximizing the value of patient insights - so that they can build up, not around.
Zus Health is seeking a highly motivated and experienced Demand Generation Manager to join our growing Marketing team. This individual will be a key player in driving our top-of-funnel lead generation efforts, developing and executing multi-channel campaigns that resonate with our target audience of B2B healthcare organizations. This role will require a deep understanding of Account-Based Marketing (ABM) strategies, CRM optimization, and marketing analytics to identify and nurture high-quality leads. Reporting to the Head of Marketing, the Demand Generation Manager will work closely with sales, product, and customer success teams to align marketing strategies with business goals.
As part of our team, you will
- Continuously refine and expand lead scoring mechanisms to prioritize leads based on evolving engagement trends, customer fit, and intent signals, ensuring the sales team focuses on the most promising and high-value opportunities
- Develop and implement comprehensive demand generation programs, leveraging email, social media with a focus on LinkedIn organic, paid Sales Navigator platforms, paid ads, webinars, and other channels to drive lead acquisition and engagement
- Design and manage ABM campaigns targeting key accounts, focusing on personalized outreach and engagement strategies
- Oversee the integration, optimization, and management of HubSpot, Salesforce, and other tools-including channels, like LinkedIn-to ensure data integrity and streamline lead management workflows
- Collaborate with the team to define Ideal Customer Profiles (ICPs), refine value propositions, and shape messaging as insights are gained from campaign performance and market feedback
- Play a pivotal role in supporting event strategies, including generating pre-event awareness, driving meeting bookings, and optimizing lead follow-up to ensure ROI from this high-impact, high-investment channel
- Partner with sales to align on lead quality, pipeline generation, and performance goals. Provide sales enablement materials, insights, and campaign support to drive conversion
- Measure the effectiveness of demand generation campaigns using KPIs such as MQLs, SQLs, pipeline contribution, and ROI. Share insights to inform and refine future strategies
- Stay informed on industry trends, competitive landscape, and customer needs to identify opportunities for innovation in marketing approaches
- Work with internal and external teams to optimize website performance, develop SEO strategies, and create content that drives inbound traffic and engagement
125,000 - $170,000 a year
While we're a remote first company, this person will need to collaborate face to face with colleagues, prospects and customers. That could be a few times a month or a few times a quarter depending on what the business needs.
We will offer you...
Please Note : Research shows that candidates from underrepresented backgrounds often don't apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren't looking for someone who checks each box on a page; we're looking for active learners and people who care about disrupting the current healthcare system with their unique experiences.
We do not conduct interviews by text nor will we send you a job offer unless you've interviewed with multiple people, including the Director of People & Talent, over video interviews. Job scams do exist so please be careful with your personal information.
Salary : $125,000 - $170,000
