Customer Insights Jobs

A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit. Specifically, Consumer Insights is a field that focuses on analyzing market research and acting as a bridge between Research and Marketing departments within a company. Commonly referred to as CI, it is the intersection between the interests of the consumer and the features of a brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlyin ... g mindsets, moods, motivation, desires, aspirations, that motivates and trigger their attitude and actions. Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. More
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