In marketing, Price Analysis refers to the analysis of consumer response to theoretical prices in survey research. In general business, price analysis is the process of examining and evaluating a proposed price without evaluating its separate cost elements and proposed profit. Price analysis may also refer to the breakdown of a price to a unit figure, usually per square metre or square foot of accommodation or per hectare or square metre of land. The price with suitable adjustment for various differences, is then applied to the valuation problem.
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