Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications ("marcom"), online marketing, advertising, marketing s ...
trategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. A product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.
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Position Title. Marketing Intern. Summary. As a Product Marketing Intern at Newport Optical Components Business, you will partner with Engineering, Internal Teams, Sales, Customers and Product Managers to support business marketing initiatives. In this role, you will report to the Senior Global Business Development Manager. Primary Duties. Authoring digital and print copy for product and marketing initiatives. Coordinating social media marketing ...
Position Title. Marketing Intern. Summary. As a Product Marketing Intern at Newport Optical Components Business, you will partner with Engineering, Internal Teams, Sales, Customers and Product Managers to support business marketing initiatives. In this role, you will report to the Senior Global Business Development Manager. Primary Duties. Authoring digital and print copy for product and marketing initiatives. Coordinating social media marketing ...
About Optoma. As the #1 DLP projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and direct view LED displays, as well as business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market. A passionate, customer-focused brand, Optoma products captivate, inspire, and connect people for exceptio...
Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects. macro defect inspection of wafers and packages. metal interconnect composition. factory analytics. and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor ...
NimbleRx. is a technology company that enables people to live their best lives by improving access to reliable, affordable healthcare. Our mission is to bring pharmacies into the future by building a convenient and easy-to-use service that supports pharmacists and empowers patients. We are a fast-growing, technology-first startup doing over $1 billion in GMV annually, and our team stays rooted in a patient-first mentality. we aim to bring all of ...
Are you a marketing professional with a passion for creativity and a knack for turning ideas into impactful campaigns. We’re looking for a creative Retail Marketing Coordinator to join our dynamic team. In this role, you’ll do more than just oversee projects. You will actively engage with each step of the marketing process, guiding a talented team of graphic designers and collaborating across departments to bring our brand vision to life. you’ll ...
WHAT YOU DO AT AMD CHANGES EVERYTHING. We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most impo...
BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio. Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself. The Role. As a Product Marketing ...
BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio. Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself. The Role. As a Product Marketing ...
Product Marketing Manager – Hybrid Atlanta, GA. Optomi, in partnership with an industry leader in Master Data Management and SaaS is seeking an experienced Product Marketing Manager for their Alpharetta, GA location. The right candidate will possess a minimum of 3 years of experience in Product Marketing and working in the MDM / data domain industry. They will also have a strong background in product launches, sales enablement, messaging and mark...
Req ID: 25-455. Come join our passionate team. Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy,...
About Databox. Come join us on our mission to make it easier for every team at growing businesses to leverage data to improve performance faster. We are the go-to analytics software for marketing agencies and SaaS companies, and are investing heavily in expanding into the mid-market. In 2024, Databox ranked among the Top 25 Inspiring Workplaces. We believe in providing an environment that is not only a great place to work, but also a place where ...
