The Advertising Executive oversees the creation and implementation of all advertising campaigns. Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Being a Advertising Executive measures campaign effectiveness and return on investment using sales and profit data analysis. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. In addition, Advertising Executive innovates new advertising methods and initiatives using advert ...ising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising. Typically reports to top management. The Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes/implements overall direction and strategic initiatives for the given major function or line of business. Working as a Advertising Executive typically requires 10+ years of progressive leadership experience. Has extensive knowledge of the overall departmental function.More Show Less
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