Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. Typically requires 7+ years of related experience.
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Location. Madison, WI, US, 53718. Requisition ID. 18597. The Brightstar Marketing Analyst works with the Wisconsin Lottery team to ensure that retail, marketing, and advertising efforts are aligned around the Wisconsin Lottery’s specific business objectives. The role will support the Lottery’s marketing efforts, including product development, retail innovations, brand management, limited time offers, digital media, and more. This role has respons...