APAC REM Customer Engagement Manager

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The worldwide Apple Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.

Description

The APAC Customer Engagement Lead will manage, lead, and strengthen the team responsible for creating relevant programs aligned to our values and business priorities. They will lead teams in our priority markets responsible for developing and delivering on a pan-geo programming roadmap across key in-store and digital formats that reach more customers through only-at-Apple experiences aligned to our values. They will do this by leading partnerships with WW and APAC leads across Retail and the organization including WW Today at Apple Programming, Apple Store Online, Field Leadership, Store Operations, Services, PR, Product Marketing, EDU, CEI, REJI, Developer Relations and more. This role will report into the Customer Engagement and Integrated Marketing leader in APAC. - Develop and lead programming strategy and implementation plans across the geo for all customer engagement formats - Lead geo-wide planning and prioritization, identifying business priorities and programming pillars that support the overall customer engagement and integrated marketing goals - Partner with Store Operations and Apple Retail field leadership to align on plans and secure support for cross-market initiatives. Lead communication with all relevant cross-functional partners. - Cultivate, manage, and maintain relationships with external partners to bring new audiences to Apple. (e.g. community organizations, cultural institutions, entertainment, art, developers and design industry professionals) - Maintain intimate understanding of the Apple brand and services model as well as the key role that products, Retail programs and campaigns play in the support of creating owners and driving brand affinity - Responsible for geo-wide reporting, including programming and marketing performance, as well as executive reporting, to drive internal awareness of our work.

Minimum Qualifications

• At least 8 years of experience developing programming and events.
• At least 5 years of experience leading and developing a highly skilled team of individual contributors.
• A deep understanding of market-wide trends across culture, education and tech in both physical and virtual settings.
• Strategic development of content experiences and programs that build and engage audiences, deliver against business and marketing objectives, and deliver demonstrable value.

Preferred Qualifications

• Ability to synthesize problem statements, opportunities, and strategic approaches in clear, convincing, compelling briefs that tell a story to influence leadership and partners across the organization.
• Deep understanding of digital content platforms (e-commerce and social commerce)
• Ability to manage multiple cross-functional teams include and are not limited to: Programming, Production, Creative, Product Marketing, Public Relations, Retail Operations, Internal Communications, Training, Merchandising, Finance, Online Store, Store Strategies, Publishing, Procurement, and Marcom.
• Experience working with extraordinary brands, innovation, large cross functional teams and an understanding of the logistics for events of all sizes.
• Flexible project management style with the ability to quickly adapt and effect change. Ability to successfully navigate and execute multiple large-scale projects simultaneously.
• Ability to measure, analyze and report programming and marketing performance. Deliver reporting to multiple audiences including executive level.
• Strong presentation skills including experience managing large audiences.
Excellent collaboration, verbal and written communication and networking skills.

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