Marketing Data Analyst

Job role;

This role sits within the Global Markets, Demand Management (DM) team and will be based in Singapore.

The candidate will be responsible to support and execute against the data targeting strategy for Our merchant business.

The ultimate objective of this role is to generate customer demand and deliver quality leads to support the corporate sales teams across APAC in exceeding their revenue goals.

The role takes specific focus on day-to-day campaign leads roll out, operational needs and local/regional long-term approach to operation/automation of campaign work as opposed to an ad-hoc project basis.

The data analyst role is one that would work closely with enterprise, inside sales and internal technical specialists to develop lead generation campaigns target to support expansion plans into APAC and ramp up Cross-border market opportunities.

Job Role

Create/Run SQL and python codes daily for campaign leads targeting. Upload leads to Sales and refine targeting through sales feedback. Weekly meeting with sales and internal team to improve targeting and expand potential customer base.

• 4 years of experience in B2B, lead generation or marketing analytics.

• 4 years of recent SQL experience with a deep understanding of structure and unstructured databases

• Bilingual capabilities are mandatory depending on respective region.

• Basic understanding of Python, R or other language to performance data analytical tasks

• Working knowledge in relevant technologies – Salesforces, Teradata, BigQuery, Notebooks

• Able to drive collaboration within a matrixed environment.

• Strong interpersonal skills, results-oriented and an appreciation of diversity in teamwork.

• Bachelor’s degree (Computer science, Information technology, or a similar field.) – MBA or advanced quantitative degree is a plus.