Email Marketing Specialist

Key Responsibilities:

• Identify and research ideal customer profiles and key decision-makers in target industries.
• Develop outreach strategies using cold emails or other methods to generate new leads.
• Craft personalised and high-converting email sequences for cold outreach and follow-ups, tailored to different audience segments.
• Implement A/B testing and analyse performance metrics (open rates, click-through rates, reply rates) to optimise email effectiveness.
• Ensure compliance with email marketing best practices (avoiding spam filters, GDPR considerations).
• Leverage automation tools (e.g., Mailchimp) to scale and streamline outbound campaigns.
• Continuously refine lead qualification criteria to increase conversion rates and improve sales pipeline quality.
• Collaborate with sales teams to align messaging, audience segmentation, and outreach strategies.
• Stay updated on industry trends, sales automation tools, and outbound marketing innovations to enhance prospecting efforts.

What We’re Looking For

• 2 years of experience in B2B sales development, outbound marketing, or email marketing.
• Proven track record in generating leads and converting prospects through cold email outreach in B2B business.
• Strong understanding of outbound marketing strategies, audience segmentation, and lead nurturing.
• Excellent email copywriting skills—able to craft persuasive, concise, and engaging messages that drive responses.
• Familiarity with CRM and sales engagement tools (e.g., Mailchimp).
• Data-driven mindset—ability to track campaign performance, analyse metrics, and optimise outreach efforts.
• Highly self-motivated, organised, and resilient, thriving in a fast-paced sales environment
• Experience in recruitment industry is a plus.