Regional Head of E-Commerce APAC

As the Regional Head of E-Commerce APAC, you are responsible for the sales performance, customer experience, and the overall profitability of a regional COS online store. In this role, you lead the E-Commerce Team to ensure the region runs in the most efficient way. You conduct the strategic planning and all operational as well as commercial activities.

The Regional Head of E-Commerce APAC reports to the Managing Director APAC in Singapore.

What you will do:

• Develop and execute the digital sales strategy for the APAC region, aligned with COS's overall goals and brand vision.
• Lead and develop the Regional E-Commerce Team, guiding recruitment, performance management, and career growth while fostering a people-first culture.
• Work closely with Regional Management, Global E-Commerce, Marketing, IT, and Merchandising teams to align strategies, share feedback, and ensure smooth operations.
• Analyze sales data and performance, implementing strategies for growth and optimizing the online customer experience.
• Enhance the online shopping experience, focusing on customer retention and improving site functionality, garment rotation, and overall visibility.
• Manage the online channel budget and P&L, ensuring financial targets are met.
• Drive operational improvements, adopting new technologies and practices to maintain competitiveness in the APAC market.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Proven leadership in e-commerce, preferably within fashion or retail, with experience in the APAC region.
• Strong knowledge of digital marketing channels (SEO, PPC, Paid Social, Programmatic) and local APAC platforms.
• Demonstrated ability to lead teams, set strategic goals, and drive execution.
• Strong data analysis skills to inform decisions and optimize performance.
• Excellent communication and project management abilities, with experience working across teams.
• Passion for digital sales, fashion, and constant improvement.
• Ability to travel up to 50% across the APAC region.

This is a full-time position based in our Singapore office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

• 20 days Annual leave
• Group Term Life Assurance
• Group Hospital & Surgical Insurance
• Group Outpatient Medical Rider (GP & Specialist)
• $500 outpatient dental rider
• Outpatient Specialist Mental Wellness

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!