Copywriter (/Content Writer)

Role Summary

The copywriter is to produce written content to promote branding and campaigns. He/She is to ensure a balance between creative execution and attention to detail. He/She is to collaborate closely with the creative team to ensure that the content matches the tone and voice of the business.

Responsibilities

• Develop creative concepts across all channels.
• Produce effective copy for branding and campaigns across channels from print, digital, social and video communications.
• Write copy from concept through to completion with input from client, agency team, and self-initiated research.
• Write in a variety of styles and voices and ensure consistently high standards of work.
• Be organised and complete all assigned work on brief, on time and regularly report the status of projects to your supervisor.
• Conduct interviews with clients and their recommended stakeholders to draw valuable insights and information.
• Brainstorm ideas for content and campaigns with your creative team members.
• Participate in creative pitches with the aim to win and contribute to new business activities of the agency.
• Be self-motivated to actively listen to and accept feedback, and balance this with the ability to present content strategy and creative copy confidently.
• Staying up-to-date on industry trends and best practices in copywriting.
  
  

Requirements

• A Bachelor's Degree in Journalism, Communications, Advertising and Marketing or equivalent
• Minimum 2 years of copywriting experience.
• Applicants with more years of experience may also be considered for a more senior copywriting position.
• A flair for creative copywriting and/or content strategy.
• Proficient in writing, including syntax, spelling, and punctuation.
• Must have a portfolio of relevant work.
• Able to write in a variety of tones and styles to meet the requirements of the clients.
• Good communication and presentation skills.