IT & Marketing

• Oversee the integration and management of marketing technologies (e.g., CRM, marketing automation platforms, analytics tools).
• Collaborate with marketing teams to identify tech solutions that can enhance marketing efforts.
• Manage the setup and maintenance of marketing automation systems and CRM platforms.
• Ensure proper data collection, tracking, and reporting across marketing campaigns.
• Lead the analysis of data to improve targeting and customer segmentation strategies.
• Work with IT teams to ensure the security and privacy of marketing data.
• Stay updated on new marketing technologies and assess their potential use within the organization.
• Develop strategies to improve the efficiency of marketing efforts using digital tools and technologies.
• Implement and manage digital marketing campaigns across various channels (SEO, PPC, email, social media).
• Use marketing software tools to track, measure, and optimize campaign performance.
• Work with web developers and IT teams to ensure websites are optimized for SEO and user experience.
• Analyze website and campaign data to recommend improvements in digital marketing strategies.
• Develop content and digital assets (e.g., landing pages, email templates) to support digital campaigns.
• Manage social media accounts and oversee content publishing schedules.
• Monitor and report on key performance indicators (KPIs) for digital marketing initiatives.

Skills & Qualifications:

• Strong understanding of marketing principles and strategies.
• Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.
• Knowledge of analytics tools.
• Excellent project management and communication skills.
• Technical skills or a background in IT is a plus.