Job Posting for Direct Response Copywriter at Scientific Growth
We are looking for a talented direct response copywriter to join the ranks of a fast-growing marketing company. The copywriter will be in charge of creating results-driven online and direct mail marketing campaigns across various industries.
You will be responsible for creating both print and web copy including long copy sales letters, email campaigns, telemarketing scripts, seminar scripts and other forms of direct response copies.
To succeed in this role, the copywriter must be able examine and analyse data insights to understand our partner’s target audience and execute full copy-writing campaigns to drive more leads and sales.
The copywriter must be able to thrive in a results-driven environment and work closely with the rest of the team.
This is an entry level position for anyone with an interest in writing and design. You’ll be trained on crafting high converting marketing messages and conversion rate optimization (CRO).
Primary Responsibilities
Understand the client’s overall business, brand and marketing objectives and proactively contribute to their success.
Carry out in-depth research of the client’s business and their target audience in order to develop copy with maximum appeal and relevance
Communicate regularly with the product and content team to understand the product benefits and specifications
Work closely with the marketing team to ensure that the sales copies created advanced the overall marketing strategy
Creating and editing offline and online copy for our offers, sales funnels and digital advertising
Key Characteristics
Excellent verbal and written skills
Thorough knowledge of direct response marketing
Great communication skills
People focused – believe in building strong working and personal relationships with his/her team members
High personal standards
Self-starter, self-motivated and self-directed
Curious
Creative
Knowledge and interest in entrepreneurship, business growth and direct response marketing
Has integrity
A competitive spirit
Organized
Detail oriented
Works well under deadlines and pressure
Able to adapt to a dynamic and changing work environment and deal with ambiguity
Desired Skills & Expertise
Bachelor’s degree or Diploma in Marketing or Mass Communications
Proficient with Microsoft Word, Power-Point and Excel
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