Director of Marketing

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for a Director of Marketing to join our team!

As a Director of Marketing we rely on you to:

• Drive exposure and revenue for the hotel while upholding a positive and consistent brand image.
• Formulate the hotel's overall marketing and communications strategy by conducting market research, analyzing consumer trends, and identifying opportunities for growth.
• oversee the execution of marketing campaigns and initiatives. This may include coordinating with various departments and external agencies to ensure seamless implementation of marketing efforts.
• Build and maintain strong relationships with media outlets to secure positive press coverage and enhance the hotel's public image.
• Oversee the hotel's presence on social media platforms which is essential for engaging with customers and promoting the brand.
• Strategise, create content, and manage the community to build a strong online presence.
• Lead the development of integrated marketing campaigns that harmoniously utilize multiple channels to reinforce the hotel's message and create a more significant impact.
  
  

Requirements

• Degree in Marketing, Mass Communication or equivalent with a minimum of 10 years in a managerial position with strong digital marketing knowledge and expertise.
• An experienced marketing leader with more than 10 years of luxury marketing experience
• Experience in content marketing strategies and execution
• Strong communications skills – verbal, written and analytical skills
• Strong planning, organisation and presentation skills
• Strong project management, organisation and time management skills
• Strong team player and highly driven for results
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
• Well-organised, meticulous with a great sense of aesthetics
• A genuine passion for marketing, social media, and PR. Eager to explore and embrace new digital trends to ensure the hotel stays ahead in adopting the latest technological advancements.
• Good understanding of social trends and the local media landscape