1 Public health Marketing Specialist (Campaign) Job in Tallahassee, FL
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Public health Marketing Specialist (Campaign)
$82k-112k (estimate)
Full Time | IT Outsourcing & Consulting
4 Days Ago
22nd Century Technologies, Inc. is Hiring a Public health Marketing Specialist (Campaign) Near Tallahassee, FL
Job Title: Public health Marketing Specialist (Campaign)Location: Tallahassee , FL
Shift Timing: Day Mon to FriJob Description:
22nd Century Technologies, Inc., is one of the fastest growing IT Service Integrator and Workforce Solution companies in the United States. Founded in 1997, 22nd Century Technologies is a Certified National Minority Business Enterprise with 6,000 people including 600 Cyber SMEs nationwide supporting our customers in all 50 states, Canada, and Mexico. With HQs in Somerset, NJ and Mclean, VA, 22nd Century has 14 offices throughout the United States. As part of our unrelenting focus on quality and compliance, 22nd Century Technologies’ delivery is based on Certified Matured Processes including CMMI L3 Dev & SVC, ISO 20000, ISO 27001, and ISO 9001 quality processes. With a strong focus on the public sector, 22nd Century currently holds government contracts with 14 out of 15 Federal Executive agencies including DoD, 37 other Federal agencies, 50 States, 115 Local agencies, and 37 School Districts. In the last three years, we have expanded our services to Fortune 500 and other commercial clients and currently support 80 commercial clients.
Recognized among “Best Company to Work For” by Forbes, 22nd Century Technologies, Inc., consistently exceeds our clients’ expectations by focusing on their absolute satisfaction with jobs while keeping our employees motivated.
“22nd Century Technologies is an Equal Opportunity Employer" and “US Citizens & all other parties authorized to work in the US are encouraged to apply."
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Shift Timing: Day Mon to FriJob Description:
- The selected Contractor must possess the following qualifications and experience:
- The Contractor must possess the following minimum qualifications and experience:
- Five years of consulting experience, producing, delivering, deploying and evaluating the outcomes of media campaigns.
- Five years of experience with consulting services and media campaigns, including effective media planning and coordination, integrated communications strategy and robust marketing planning across a wide spectrum of channels, including but not limited to broadcast and cable television, radio, print, direct mail, out of home, digital display, streaming video and audio and social media.
- Five years of developing tailored messaging and creative concepts for targeted market areas, crafting and utilizing communication strategies that are culturally and linguistically appropriate to Florida's multicultural population, including persons of varied age groups and socioeconomic status.
- Demonstrate skill in maximizing funds throughout the contract term.
- Account Executive/Marketing Lead must:
- Be a full-time employee on the Contractor's staff
- Have at least three years of experience within the immediate past ten years as the lead/primary marketing manager of at least one campaign similar in cost, scope and size to the campaign developed under this agreement and at least three years of experience working directly with government clients.
- Contractor staff assigned to this order are preferred to additionally possess:
- Experience working with public health agencies or local healthcare systems and providers.
- Experience working with organizations that provide services to the public and/or government sector.
- Provide an Account Executive/Marketing Lead within three days of issuance of Purchase Order. Ensure the Account Executive/Marketing Lead perform the following:
- Notify the Department Contract Manager within two days in the event the Account Executive/Marketing Lead Position becomes vacant. Reassign, with department approval, the Account Executive/Marketing Lead position with an individual meeting the qualifications outlined in this scope.
- The Account Executive/Marketing Lead must be available to meet with Department staff in person or by Telephone as required by the Department to discuss all issues related to the completion or all work described in this scope of work.
- Provide a Campaign Marketing Plan in the following manner:
- Within 30 days from issuance of the purchase order, contractor shall deliver a campaign marketing plan outlining the proposed work to the Contract Manager for review. Ensure the following requirements are met:
- Plan must be comprehensive and focused on raising awareness of and recruiting foster parents for the Department's MFC Program. Plan must include media buys and events.
- The contractor is expected to meet with CMS staff and review current and past marketing and outreach activities related to MFC and other state foster care initiatives prior to plan delivery.
- The Campaign Marketing Plan shall remain up to date throughout the campaign, modified with agreement by CMS and vendor as needed.
- Develop a branding strategy, as directed by the Department, for the Department's MFC Program.
- Comply with the Department's Brand and Content Standards, which will be provided upon issuance of the Purchase Order, throughout the PO term.
- Evaluate the effectiveness of the brand, presenting these to CMS and DOH stakeholders throughout the PO term.
- The presentation of each new brand must include the contractor's strategy, rationale, research methods, feedback from testing and explanation of how the brand could be implemented for MFC advertising, promotional events, consumer materials and social media.
- Any branding established or branded materials produced for use with the Department's Medical Foster Care (MFC) program shall be owned by the State of Florida, while the contractor shall be responsible for trademarking or service marking brand-related property, as applicable.
- The brand shall not be made available for any purpose or project other than Department's MFC, as directed by the Department.
- Develop key messages/concepts, as directed by the Department, to Reach MFC audiences, with the goal of increasing parent recruitment and Program visibility.
- Comply with the Department's Brand and Content Standards. Evaluate the effectiveness of these messages/concepts, presenting these to Department stakeholders.
- The presentation of each new message/concept include the Contractor's strategy, rationale, research methods, feedback from testing, and Explanation of how the message could be implemented for MFC advertising, Promotional events, consumer materials, and social media.
- Upon message/concept approval (9.1.4), the contractor shall develop print materials for the MFC Recruitment Campaign including but not limited to flyers, posters, postcards, fact sheets, promotional events and materials. Examples of recent Department materials are available at: https://www.floridahealth.gov/programs-and-services/public-health-campaigns/index.html
- Ensure designs are visually engaging and align with Department Brand and Content Standards. The contractor shall not be responsible for the production or printing of materials but is responsible for coordinating and transmitting print-ready files to the Department's selected production or print vendor. Upon finalizing materials, with Department approval, provide the Department with native files and a digital copy of all designs needed to reproduce each design and concept.
- Shareable content consists of material that can be easily read and understood by a targeted audience. Comply with the Department's Brand and Content Standards. The contractor shall be responsible to:
- Create, source, or purchase content, including images, animated videos or GIFs for use on CMS and MFC websites and DOH social media platforms.
- Work with CMS staff to gather data for infographics and creating up to 10 infographics that are clear, concise, visually engaging, and accurately convey data to MFC target audiences.
- Develop tailored messaging and creative concepts for targeted market areas, crafting and utilizing communication strategies that are culturally and linguistically appropriate to Florida's multicultural and geographically disparate population, and that educate the public about available services offered through the Department's MFC Program.
- Implement a marketing campaign, within 60 calendar days of issuance of Purchase Order, that:
- Targets population groups and geographical areas utilizing demographic information and data to effectively execute the campaign across multiple platforms and throughout diverse media markets.
- Utilizes new technologies and continues to support more traditional marketing efforts.
- Identifies the type, amount, and location of media used.
- All agreed upon marketing campaign activities must be completed by June 30 of each calendar year.
- Manage the media campaign by:
- Conducting all media purchases in accordance with the campaign plan and with the approval of the Department Contract Manager.
- Adjusting campaign content or media usage based on target audience feedback. All adjustments are subject to acceptance by the Department Contract Manager prior to implementation.
- Reporting on progress of the implement the comprehensive media campaign as follows:
- Provide a Monthly Status Update to the Department Contract Manager. The Monthly Status Update will include, at minimum, a summary of all current and completed activities performed under the agreement, affidavit listing the dates, amount, and medium of each media purchase during the month.
- Submit the Monthly Status Update to the Department's Contract Manager within ten business days following the end of each month. For the month of June, the Monthly Status Update must be submitted with the Annual Campaign Report.
- Provide an Annual Campaign Report to the Department Contract Manger by July 30 of each year as follows:
- The Annual Campaign Report must include, but not be limited to, means and methods for showing and verifying return on investment (ROI) in outreach efforts, including total costs expended, impressions delivered, similar data that would typically be utilized to demonstrate ROI, and a description of all value-added services provided during the term of the agreement.
- Value added services include activities or tasks not already required in the Scope of Services offered to the Department and are provided at no additional cost, which increase the overall value of the services provided to the Department
- The format and content of the Annual Campaign Report must be approved by the Department Contract Manager.
22nd Century Technologies, Inc., is one of the fastest growing IT Service Integrator and Workforce Solution companies in the United States. Founded in 1997, 22nd Century Technologies is a Certified National Minority Business Enterprise with 6,000 people including 600 Cyber SMEs nationwide supporting our customers in all 50 states, Canada, and Mexico. With HQs in Somerset, NJ and Mclean, VA, 22nd Century has 14 offices throughout the United States. As part of our unrelenting focus on quality and compliance, 22nd Century Technologies’ delivery is based on Certified Matured Processes including CMMI L3 Dev & SVC, ISO 20000, ISO 27001, and ISO 9001 quality processes. With a strong focus on the public sector, 22nd Century currently holds government contracts with 14 out of 15 Federal Executive agencies including DoD, 37 other Federal agencies, 50 States, 115 Local agencies, and 37 School Districts. In the last three years, we have expanded our services to Fortune 500 and other commercial clients and currently support 80 commercial clients.
Recognized among “Best Company to Work For” by Forbes, 22nd Century Technologies, Inc., consistently exceeds our clients’ expectations by focusing on their absolute satisfaction with jobs while keeping our employees motivated.
“22nd Century Technologies is an Equal Opportunity Employer" and “US Citizens & all other parties authorized to work in the US are encouraged to apply."
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Job Summary
JOB TYPE
Full Time
INDUSTRY
IT Outsourcing & Consulting
SALARY
$82k-112k (estimate)
POST DATE
06/24/2024
EXPIRATION DATE
08/23/2024
WEBSITE
tscti.com
HEADQUARTERS
OLYMPIA, WA
SIZE
1,000 - 3,000
FOUNDED
2012
TYPE
Private
CEO
SATVINDER SINGH
REVENUE
$5M - $10M
INDUSTRY
IT Outsourcing & Consulting
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About 22nd Century Technologies, Inc.
22nd Century Technologies provides cybersecurity, Information Technology infrastructure and cloud solutions for government agencies.
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