5 Strategic Event Marketing Manager Jobs in Irving, TX
24 Seven Talent is Hiring a Strategic Event Marketing Manager Near Irving, TX
Contract type:
Location: Irving
Discipline:
Remote: Yes
Reference: 475880
Contact name: Michelle Schmerling
Job description The Strategic Event Marketer will be the driving force behind our event marketing efforts, responsible for creating and implementing innovative marketing strategies that generate excitement, drive registration, and sell-out events. This role requires a deep understanding of target audiences, strong analytical skills, and a creative approach to marketing that leverages multiple channels.
Responsibilities:
- Collaborate with the Senior Manager, Flagship Events Marketing to develop and execute comprehensive marketing strategies for flagship events, including audience segmentation, messaging, and promotion channels
- Design comprehensive marketing plans aimed at driving event registrations and registrations, utilizing a mix of digital, community marketing engagement, content, and traditional marketing tactics.
- Develop marketing briefs and conduct discovery calls to align with stakeholder's vision and goals to support and execute events.
- Conduct market research to identify target audiences, understand their needs, and tailor marketing messages that resonate with potential attendees.
- Plan, develop, and manage multi-channel marketing campaigns, and global events calendar, including email, WhatsApp, display advertising, and influencer partnerships.
- Collaborate with content creators to produce compelling marketing materials, such as promotional videos, blogs, infographics, and case studies, that effectively communicate the value of attending the event.
- enhance event visibility and drive event registration.
- Develop segmented email marketing campaigns designed to convert leads into registrations, including drip campaigns, reminders, and last-chance promotions.
- Leverage social media platforms to create buzz around the event, engage with potential attendees, and drive event registration through targeted ads and organic content.
- Analyze the event sales funnel, identify drop-off points, and implement strategies to optimize the member journey and increase conversion rates.
- Coordinate with external vendors, agencies, and partners to ensure the successful execution of marketing initiatives
- Monitor, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs) such as conversion rates, ROI, and engagement metrics. Adjust strategies based on data insights.
- Manager marketing budgets effectively
- Ability to work collaboratively in a multi-cultural organization with global members.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5 years of experience in event marketing, with a proven track record of driving ticket sales and selling out events.
- Strong understanding of digital marketing strategies and tools, including SEO, SEM, email marketing, social media marketing, and content marketing.
- Excellent interpersonal skills, including strong diplomacy skills with the ability to build meaningful relationships with all levels of associates, members and vendors. Adaptable, insightful, empathetic and reliable. Great sense of humor and humility.
- Able to maintain discretion and integrity of confidential information.
- Able to identify problems, research alternatives, provide solutions and/or resolve issues in a timely manner. Anticipates member/internal client needs and delivers with clarity.
- Analytical thinker with ability influence and guide processes with appropriate approach and execution. Natural curiosity and desire to learn more; proficiency and interest in applying new technologies and tools.
- Experience with marketing automation platforms and CRM systems.
- Strong analytical skills and experience with data-driven marketing.
- Excellent communication, project management, and organizational skills.
Job Summary
Full Time
Business Services
$95k-120k (estimate)
08/28/2024
11/24/2024
24seventalent.com
LOS ANGELES, CA
200 - 500
2001
CELESTE GUDAS
$50M - $200M
Business Services
Related Companies
About 24 Seven Talent
As a strategic resource for talent management, 24 Seven helps creatively driven global brands identify, recruit and secure game changing talent. Our innovative approach combines global reach, industry expertise and market intelligence to deliver top performers that advance your unique business goals. We are the go-to-talent source for the world's top teams in Digital Marketing, Creative, Tech, Data, Beauty, and Retail. From 12 offices worldwide, our talent network extends to 25 countries. As our clients expand operations, we are ready to support them in new markets globally. Visit us at: www.2...4seventalent.com
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The job skills required for Strategic Event Marketing Manager include Initiative, Digital Marketing, Email Marketing, Marketing Plans, Marketing Automation, CRM, etc. Having related job skills and expertise will give you an advantage when applying to be a Strategic Event Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Strategic Event Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Strategic Event Marketing Manager positions, which can be used as a reference in future career path planning. As a Strategic Event Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Strategic Event Marketing Manager. You can explore the career advancement for a Strategic Event Marketing Manager below and select your interested title to get hiring information.
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